Enhancing intimacy since day one
K-Y (k-y.com) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, E-commerce brands, in the 64th percentile of 7776 Healthcare brands.
K-Y is a brand of personal lubricants and pleasure products designed to enhance intimacy and comfort for individuals and couples. The brand positions itself as a long-standing, trusted name in intimate wellness, offering scientifically formulated, body-friendly products. K-Y operates in the healthcare and e-commerce categories, targeting adults seeking lubrication and pleasure-enhancing solutions for personal or shared use.
| Brand Name | K-Y |
|---|---|
| Domain | k-y.com |
| Industry | Healthcare, E-commerce |
| Main Competitors | Astroglide (80/100), Durex, Trojan, Sliquid, Good Clean Love, Lelo (88/100) |
Moz Domain Authority 56/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Discover K-Y®" (Meta description too short (2 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Gatsby.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is K-Y?", Claude could identify the brand as of September 2026. K-Y is a well-known personal lubricant brand owned by Reckitt, offering products like K-Y Jelly and various lubricant lines for sexual wellness and comfort. Best known for K-Y Jelly, one of the most recognized personal lubricant brands in the world.
When asked "Best brands similar to K-Y?", Claude would recommend K-Y as of September 2026. It's a long-standing, widely trusted name in personal lubricants, so it would naturally come up alongside brands like Astroglide or Durex Play.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
K-Y's main competitors in Healthcare: Astroglide (80/100), Lelo (88/100).
Sources: Brand Analyzer scan
K-Y has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 48, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: K-Y official site
K-Y offers a range of personal lubricants and pleasure-enhancing products designed for individuals and couples seeking improved comfort and intimacy.
Sources: K-Y official site
K-Y scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: K-Y official site
K-Y is a brand of personal lubricants and pleasure products aimed at enhancing intimacy and comfort for individuals and couples.
Sources: K-Y official site
K-Y develops and sells scientifically formulated, body-friendly personal lubricants and pleasure-enhancing products intended to improve comfort, sensation, and intimacy.
Sources: K-Y official site
K-Y can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: K-Y official site
K-Y products are used by adults and couples seeking personal lubricants and pleasure-enhancing products to improve intimacy and comfort.
Sources: K-Y official site
K-Y is known for being a long-standing, trusted brand in the personal lubricant and intimate wellness product category.
Sources: K-Y official site
K-Y scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
K-Y has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 56/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify K-Y from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to K-Y: Kognitos (79/100), Klick Health (79/100), Kyowa Kirin (79/100), Lake Austin Spa Resort (79/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), ZOLL Data Systems (81/100).
Category leader: Booksy (96/100).
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