kalaydo.de Brand Score: 72/100 - Brand-Ready tier

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kalaydo.de (kalaydo.de) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Other brands, Technology brands, in the 41st percentile of 12770 Other brands.

AI Snapshot

Kalaydo.de is a German online job portal founded in 2006 and headquartered in Cologne. It helps job seekers, skilled workers, and executives find regional job listings across various industries such as IT, sales, medicine, and gastronomy. The platform offers a free job-by-email service that provides daily updates on relevant vacancies based on individually customizable search criteria. Kalaydo.de positions itself as a regional job board serving applicants across all sectors and career levels throughout Germany.

Key facts about kalaydo.de
Brand Namekalaydo.de
Domainkalaydo.de
IndustryOther, Technology
Founded2006
HeadquartersCologne
Main CompetitorsStepStone (81/100), Indeed (87/100), Monster (69/100), XING Jobs (97/100), LinkedIn Jobs (84/100), Jobware, Meinestadt.de Jobs

Evidence

Moz Domain Authority 53/100 vs category average 38 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #236,523 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Finde die besten Jobs in Deiner Region über kalaydo.de. Die Jobbörse für Bewerber, Fach- und Führungskräfte. Top Stellenangebote aus Deutschland." (Meta description: 20 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:image, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is DE-only, limiting citation in English-language AI answers.

Detected tech stack: Next.js, Cloudflare, WordPress.

Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know kalaydo.de?

Live results from asking a general-purpose AI assistant about the brand, checked September 2026.

When asked "What is kalaydo.de?", Claude could identify the brand as of September 2026. Kalaydo.de is a German online classifieds marketplace, particularly popular in North Rhine-Westphalia, where people buy and sell used cars, real estate, jobs, and general items locally. Best known for Regional online classifieds and used car listings in western Germany.

When asked "Best brands similar to kalaydo.de?", Claude would recommend kalaydo.de as of September 2026. It's a well known regional alternative to eBay Kleinanzeigen or mobile.de for classifieds in parts of Germany, so it fits if someone asks about similar German classifieds sites.

People Also Ask About kalaydo.de

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are kalaydo.de's main competitors?

kalaydo.de's main competitors in Other: StepStone (81/100), Indeed (87/100), Monster (69/100), XING Jobs (97/100), LinkedIn Jobs (84/100).

Sources: Brand Analyzer scan

What products or services does kalaydo.de offer?

Kalaydo.de offers an online job listing service where users can search for regional job vacancies in Germany across various industries. It also provides a free 'jobs by email' feature that sends daily notifications based on individually customizable search criteria.

Sources: kalaydo.de official site

What is kalaydo.de?

Kalaydo.de is a German online job portal that connects job seekers with regional employment opportunities across Germany. Founded in 2006 and based in Cologne, it serves as a job board for applicants, skilled workers, and executives seeking positions in various industries.

Sources: kalaydo.de official site

When was kalaydo.de founded?

kalaydo.de was founded in 2006. kalaydo.de operates in the Other category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is kalaydo.de headquartered?

kalaydo.de is headquartered in Cologne. kalaydo.de operates in the Other category.

Sources: Wikidata

What does kalaydo.de do?

Kalaydo.de aggregates and lists job vacancies from across Germany, allowing users to search for regional job openings by industry and career level. It offers a free 'jobs by email' service that notifies users daily of new listings matching their individually set search criteria, covering fields such as IT, sales, medicine, and gastronomy.

Sources: kalaydo.de official site

Does ChatGPT recommend kalaydo.de?

kalaydo.de scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority.

Sources: kalaydo.de official site

Who uses kalaydo.de?

Kalaydo.de is used by job seekers, skilled workers, and executives in Germany who are looking for regional employment opportunities in industries such as IT, sales, medicine, and gastronomy.

Sources: kalaydo.de official site

How can kalaydo.de improve its AI discoverability?

kalaydo.de can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: kalaydo.de official site

What is kalaydo.de known for?

Kalaydo.de is known for being a regional German job portal that helps applicants find local job opportunities across multiple industries, along with its free daily email notification service for matching job listings.

Sources: kalaydo.de official site

Recommendations

AI visibility

kalaydo.de scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

kalaydo.de has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #236,523 (Tranco) and a Moz Domain Authority of 53/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify kalaydo.de from memory (September 2026) - a sign these signals are paying off.

Visibility - 28/100

Trust - 29/100

Recommendation likelihood - 58/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to kalaydo.de: Kakobuy (72/100), Jobcase (72/100), Karirtoto (72/100), Kangu (72/100).

A step up - brands to learn from: Zurich Insurance Group (81/100), Zoo Med Laboratories (81/100).

Category leader: Accenture (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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