Ваш гид по афише Москвы
KASSIR.RU (kassir.ru) earns a Brand Analyzer score of 90 out of 100, placing it in the Strong Brand tier among Media & Entertainment brands, E-commerce brands. Among 3962 Media & Entertainment brands analyzed, KASSIR.RU ranks in the 92nd percentile (category average 75, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 96/100, Digital Presence 100/100, Visual Identity 93/100, Messaging Clarity 100/100, Trust Foundation 90/100, AI Discoverability 85/100, Brand Authority 74/100.
KASSIR.RU is an online ticketing service focused on Moscow, offering an events calendar and ticket sales for concerts, shows, and other cultural and entertainment events. It provides consultations on event dates, venues, prices, and booking conditions, allowing customers to purchase tickets online, at ticket offices, or by phone. The platform targets residents and visitors of Moscow seeking entertainment and cultural activities.
| Brand Name | KASSIR.RU |
|---|---|
| Domain | kassir.ru |
| Industry | Media & Entertainment, E-commerce |
| Main Competitors | Ticketland, Яндекс Афиша, Ponominalu.ru (78/100), Timepad (75/100), Bilesim.kz, Concert.ru |
Moz Domain Authority 62/100 vs category average 50 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #20,867 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
KASSIR.RU has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Афиша Москвы 2026-2027. Куда можно пойти в Москве сегодня, завтра или выходные. Подскажем и расскажем куда можно сходить в Москве и что посмотреть в Москве сегодня. ✔Удобный календ…" (Meta description: 51 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is RU-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on YouTube, X (Twitter), Instagram, GitHub; no detected presence on LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
KASSIR.RU scores 61/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
KASSIR.RU has a moderate AI-visibility profile at 61/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (56/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #20,867 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify KASSIR.RU from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is KASSIR.RU?", Claude could identify the brand as of August 2026. KASSIR.RU is one of Russia's major online ticketing platforms, selling tickets to concerts, theater, sports events, and other entertainment happenings across the country. Best known for being a leading Russian online ticket sales service for concerts and cultural events.
When asked "Best brands similar to KASSIR.RU?", Claude would recommend KASSIR.RU as of August 2026. It's a well-known and widely used ticketing platform in Russia, so it would come up naturally when discussing event ticketing services in that market.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
KASSIR.RU's main competitors include Ticketland, Яндекс Афиша, Ponominalu.ru, Timepad, Bilesim.kz. These companies compete in the Media & Entertainment space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Popular alternatives to KASSIR.RU include Ticketland, Яндекс Афиша, Ponominalu.ru, Timepad, Bilesim.kz. Each is an established option in the Media & Entertainment space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
KASSIR.RU has moderate AI-search visibility, scoring 61/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 56, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: KASSIR.RU official site
KASSIR.RU offers ticket sales for concerts, shows, and other cultural and entertainment events in Moscow. It provides an events calendar, consultation services on event dates, venues, pricing, and booking conditions, and multiple purchasing channels including online booking, physical ticket offices, and phone ordering.
Sources: KASSIR.RU official site
KASSIR.RU and Ticketland are competitors in Media & Entertainment. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
KASSIR.RU aggregates information on cultural and entertainment events happening in Moscow and sells tickets to these events. It offers a calendar of events, consultation services regarding event dates, venues, pricing, and booking conditions, and allows customers to buy tickets through multiple channels including online, in-person ticket offices, and telephone.
Sources: KASSIR.RU official site
KASSIR.RU scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: KASSIR.RU official site
KASSIR.RU is an online ticketing platform and event guide for Moscow, providing an events calendar and enabling users to purchase tickets for concerts, shows, and other cultural events online, at ticket offices, or by phone.
Sources: KASSIR.RU official site
KASSIR.RU can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: KASSIR.RU official site
KASSIR.RU is used by residents and visitors of Moscow who are looking for entertainment options such as concerts, shows, and cultural events, and who want a convenient way to purchase tickets online, at ticket offices, or by phone.
Sources: KASSIR.RU official site
KASSIR.RU is known for providing an up-to-date events calendar for Moscow and facilitating ticket purchases for concerts, shows, and cultural events through online, phone, and in-person channels.
Sources: KASSIR.RU official site
Ranked closest to KASSIR.RU: JustWatch (90/100), Issuu (90/100), Kickstarter (90/100), Rakuten Kobo (90/100).
A step up - brands to learn from: Yamaha Corporation (91/100), The Washington Post (91/100).
Category leader: Complex (97/100).