KAYA Brand Score: 77/100 - Brand-Ready tier

The Climber's App for Beta

KAYA (kayaclimb.com) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Sports & Fitness brands, Technology brands, in the 51st percentile of 2158 Sports & Fitness brands.

AI Snapshot

KAYA is a climbing app that provides GPS-enabled guidebooks, a large library of beta videos, and community features for climbers. It helps users find and navigate boulders and climbs both outdoors and in the gym, while allowing them to log ascents and sessions to track progress. The platform is designed to connect climbers with their local and broader climbing community, serving climbers of all skill levels.

Key facts about KAYA
Brand NameKAYA
Domainkayaclimb.com
IndustrySports & Fitness, Technology
Main CompetitorsMountain Project (83/100), theCrag (80/100), 27crags (77/100), Vertical-Life (76/100), Rakkup (76/100)

Evidence

Moz Domain Authority 34/100 vs category average 45 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.

Ranked #4,128,919 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

KAYA has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.

The homepage meta description reads "Find boulders and climbs near you with GPS guidebooks and the largest library of beta videos. Connect with your climbing community outdoors and in the gym. Track your progress by l…" (Meta description: 44 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Cloudflare, Squarespace.

Social footprint: verified profiles on Instagram, YouTube; no detected presence on X (Twitter), LinkedIn, Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know KAYA?

Live results from asking a general-purpose AI assistant about the brand, checked September 2026.

When asked "What is KAYA?", Claude could not identify the brand as of September 2026. I don't recognize this specific company, likely a niche climbing gear or apparel brand that's too small or new to be well represented in my training data.

When asked "Best brands similar to KAYA?", Claude would not surface KAYA as of September 2026. I can't recommend a brand I don't have verified knowledge of, since I'd risk making up details.

People Also Ask About KAYA

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are KAYA's main competitors?

KAYA's main competitors in Sports & Fitness: Mountain Project (83/100), theCrag (80/100), 27crags (77/100), Vertical-Life (76/100), Rakkup (76/100).

Sources: Brand Analyzer scan

What products or services does KAYA offer?

KAYA offers GPS-enabled offline guidebooks for boulders and climbs, a library of beta videos, tools to log ascents and climbing sessions, and features to connect with the climbing community both outdoors and in the gym.

Sources: KAYA official site

What does KAYA do?

KAYA helps climbers find boulders and climbs near them using GPS-enabled offline guidebooks, provides a large library of beta videos to learn routes, allows users to log their ascents and sessions to track progress, and connects them with the climbing community both outdoors and in the gym.

Sources: KAYA official site

Does ChatGPT recommend KAYA?

KAYA scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: KAYA official site

What is KAYA?

KAYA is a climbing app that offers GPS guidebooks, beta videos, and community tools for climbers, covering both outdoor and gym climbing.

Sources: KAYA official site

How can KAYA improve its AI discoverability?

KAYA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: KAYA official site

Who uses KAYA?

KAYA is used by outdoor and gym climbers of all levels who are looking for route information, ways to connect with the climbing community, and tools to track their climbing progress.

Sources: KAYA official site

What is KAYA known for?

KAYA is known for combining GPS guidebooks with what it describes as the largest library of beta videos, aimed at helping climbers find and navigate routes quickly.

Sources: KAYA official site

Recommendations

AI visibility

KAYA scores 52/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

KAYA has a limited AI-visibility profile at 52/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is trust (39/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #4,128,919 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 34/100 and no llms.txt to steer AI to its best pages. In a live check (September 2026), Claude could not identify KAYA from memory, confirming the gaps above.

Visibility - 55/100

Trust - 39/100

Recommendation likelihood - 61/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to KAYA: Juventus (77/100), Jungle Jumps (77/100), Lakedale (77/100), Lega B (Serie BKT) (77/100).

A step up - brands to learn from: Bash (81/100), Yogamatters (81/100).

Category leader: Complex (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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