北京房产信息一站式平台
Ke (ke.com) earns a Brand Analyzer score of 69 out of 100, placing it in the Developing tier among Real Estate brands. Among 1031 Real Estate brands analyzed, Ke ranks in the 64th percentile (category average 66, leader 94). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 95/100, Digital Presence 82/100, Visual Identity 93/100, Messaging Clarity 58/100, Trust Foundation 60/100, AI Discoverability 43/100, Brand Authority 58/100.
Ke (ke.com), operated by Beijing Beike Zhaofang, is a real estate information platform focused on the Beijing property market. It provides listings for second-hand homes, new homes, and rentals in Beijing. The platform incorporates technology-driven features such as intelligent property search and VR home viewing to streamline the buying, selling, and renting experience for users.
| Brand Name | Ke |
|---|---|
| Domain | ke.com |
| Industry | Real Estate |
| Founded | 1963 |
| Main Competitors | Anjuke, Lianjia, Fang.com, 58 Anjuke (70/100), Ziroom |
Moz Domain Authority 28/100 vs category average 28 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #18,610 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Ke has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "北京贝壳找房提供真实房源的房产信息平台,为北京买房、北京二手房、北京新房购买以及北京租房需求的用户提供便捷服务.同时有智能找房、VR看房等先进科技找房功能等你来体验，想在北京买房、购买北京二手房、新房、租房，想了解到一手房产资讯、房价行情，就来北京贝壳找房吧！" (Meta description too short (1 words). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on LinkedIn, Instagram, YouTube, GitHub; no detected presence on X (Twitter), Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Ke scores 51/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Ke has a limited AI-visibility profile at 51/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (67/100) and its weakest is trust (22/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #18,610 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 28/100, thin schema.org structured data and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Ke's main competitors include Anjuke, Lianjia, Fang.com, 58 Anjuke (70/100), Ziroom. These companies compete in the Real Estate space for similar customers, offering comparable products or services.
Sources: Ke official site
Ke and 58 Anjuke are competitors in Real Estate. Brand Analyzer scores Ke at 69/100 and 58 Anjuke at 70/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Ke official site
Popular alternatives to Ke include Anjuke, Lianjia, Fang.com, 58 Anjuke (70/100), Ziroom. Each is an established option in the Real Estate space; the best fit depends on your specific needs, budget, and required features.
Sources: Ke official site
Ke offers a real estate information platform with several key services: listings for Beijing second-hand homes (二手房), new homes (新房), and rental properties (租房). Its technology features include intelligent property search (智能找房) and VR home viewing (VR看房), which allow users to explore properties virtually. The platform also provides real estate market news and property price trend information to help users make informed decisions.
Sources: Ke official site
Ke has moderate AI-search visibility, scoring 51/100 on Brand Analyzer's AI visibility composite (visibility 67, trust 22, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Ke official site
Ke was founded in 1963. Ke operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Ke scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Ke official site
Ke (ke.com) is Beijing Beike Zhaofang's real estate information platform. It is described as a platform providing authentic, real property listings for the Beijing real estate market, covering second-hand homes, new homes, and rental properties. The platform also integrates advanced technology features such as intelligent property search and VR home viewing to enhance the user experience.
Sources: Ke official site
Ke provides a real estate information service focused on the Beijing market. It connects buyers, sellers, and renters with verified property listings for second-hand homes, new homes, and rental units. The platform offers technology-driven tools including intelligent property search and VR home viewing, allowing users to explore properties remotely and access up-to-date real estate market information and pricing trends.
Sources: Ke official site
Ke can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Ke official site
Ke's target audience consists of users in Beijing who are looking to buy, sell, or rent property. This includes individuals seeking to purchase second-hand homes or new homes in Beijing, as well as those looking for rental accommodations. The platform serves both buyers and sellers across various segments of the Beijing residential real estate market.
Sources: Ke official site
Ke is known for providing authentic and verified real estate listings in Beijing. It is particularly recognized for its technology-enhanced features, including intelligent property search and VR home viewing, which allow users to virtually tour properties. The platform positions itself as a technology-forward real estate information service covering Beijing's second-hand home, new home, and rental markets.
Sources: Ke official site
Ranked closest to Ke: Instant Relocation Portugal (69/100), Hyphen Solutions (69/100), Left Main REI (69/100), Better Homes and Gardens Real Estate Metro Brokers (69/100).
A step up - brands to learn from: WLTH (71/100), Vend Park (71/100).
Category leader: Redfin (94/100).