Modern learning, rich history
Keele University (keele.ac.uk) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, in the 58th percentile of 13092 Education brands.
Keele University is a public university located in Keele, Staffordshire, United Kingdom, founded in 1949. Situated on a 600-acre green campus, it offers a range of undergraduate and postgraduate courses, including foundation years, research degrees, and professional doctorates. The university combines a historic legacy with modern, career-focused education and emphasizes a supportive academic community and vibrant student life.
| Brand Name | Keele University |
|---|---|
| Domain | keele.ac.uk |
| Industry | Education |
| Founded | 1949 |
| Headquarters | Keele, Staffordshire, United Kingdom |
| Main Competitors | Staffordshire University (75/100), University of Birmingham (79/100), Aston University (72/100), Nottingham Trent University (74/100), University of Wolverhampton (81/100), Lancaster University (73/100), Loughborough University (75/100), University of Exeter (77/100) |
Moz Domain Authority 72/100 vs category average 49 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #39,812 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Keele University has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Keele University combines the best of modern learning with a rich history on a stunning, green campus in the heart of Staffordshire." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache.
Social footprint: verified profiles on X (Twitter), YouTube, Instagram; no detected presence on Facebook, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Keele University?", Claude could identify the brand as of September 2026. Keele University is a public research university located near Newcastle-under-Lyme in Staffordshire, England, known for its large campus and broad range of undergraduate and postgraduate programmes including medicine, law, and the sciences. Best known for Being one of the first new universities established in England after WWII, with a distinctive dual honours degree system and a large parkland campus.
When asked "Best brands similar to Keele University?", Claude would recommend Keele University as of September 2026. It's a well-established UK university with a distinct academic model and campus, so it's reasonable to mention alongside similar mid-sized British universities.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Keele University's main competitors in Education: Staffordshire University (75/100), University of Birmingham (79/100), Aston University (72/100), Nottingham Trent University (74/100), University of Wolverhampton (81/100).
Sources: Brand Analyzer scan
Keele University is a public university located in Keele, Staffordshire, United Kingdom. Founded in 1949, it is set on a 600-acre green campus and offers a range of undergraduate and postgraduate academic programs.
Sources: Keele University official site
Keele University has moderate AI-search visibility, scoring 61/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 37, recommendation 65). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Keele University official site
Keele University was founded in 1949. Keele University operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Keele University offers undergraduate and postgraduate degree programs, foundation years, research degrees, professional doctorates, and continuing professional development courses across a diverse range of academic disciplines.
Sources: Keele University official site
Keele University provides higher education through a diverse range of career-focused courses, including undergraduate degrees, postgraduate programs, foundation years, research degrees, and professional doctorates. It also offers continuing professional development opportunities and supports a broad academic community.
Sources: Keele University official site
Keele University scores 65/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Keele University official site
Keele University can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Keele University official site
Keele University serves prospective and current undergraduate and postgraduate students, including those pursuing foundation years, research degrees, professional doctorates, and continuing professional development.
Sources: Keele University official site
Keele University is known for combining modern, career-focused education with a rich historic legacy, all set on a distinctive 600-acre green campus in Staffordshire. It is recognized for offering a supportive academic community and a vibrant student life.
Sources: Keele University official site
Keele University scores 61/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Keele University has a moderate AI-visibility profile at 61/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is trust (37/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #39,812 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Keele University from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Keele University: King Baudouin Foundation (78/100), Keskuskauppakamari (78/100), Kettering Foundation (78/100), Kunsthistorisches Museum (78/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
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