Sterk onderwijs voor alle kinderen
Keender (keender.nl) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, Non-profit brands, in the 44th percentile of 31392 Education brands.
Keender is a Dutch non-profit educational foundation (stichting) that operates 16 primary schools across the municipalities of Haaksbergen, Hof van Twente and Berkelland in the Netherlands. It provides both Catholic and public (openbaar) primary education, with each school retaining its own identity and connection to its local community. Keender positions itself as a regional provider of diverse, high-quality primary education for children, parents and education professionals in these three municipalities.
| Brand Name | Keender |
|---|---|
| Domain | keender.nl |
| Industry | Education, Non-profit |
| Main Competitors | Consent (59/100), Varietas (74/100), SKOT (Stichting Katholiek Onderwijs Twenterand) (74/100), Attendiz (73/100) |
Moz Domain Authority 24/100 vs category average 46 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Stichting Keender is een onderwijsorganisatie voor katholiek en openbaar primair onderwijs. Onze naam" (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Keender?", Claude could not identify the brand as of November 2026. I don't recognize Keender (keender.nl) as a specific company, likely because it's a small or niche Dutch education-related organization without much presence in my training data.
When asked "Best brands similar to Keender?", Claude would not surface Keender as of November 2026. I can't recommend it since I don't have verified information about what it actually offers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Keender's main competitors in Education: Consent (59/100), Varietas (74/100), SKOT (Stichting Katholiek Onderwijs Twenterand) (74/100), Attendiz (73/100).
Sources: Brand Analyzer scan
Keender offers primary education (basisonderwijs) through 16 affiliated schools, including both Catholic and public (openbaar) educational tracks, serving children in the Haaksbergen, Hof van Twente and Berkelland municipalities.
Sources: Keender official site
Keender is a Dutch non-profit organization (stichting) that manages primary education. It oversees 16 schools offering both Catholic and public (openbaar) primary education in the municipalities of Haaksbergen, Hof van Twente and Berkelland.
Sources: Keender official site
Keender has limited AI-search visibility, scoring 25/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 22, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Keender official site
Keender organizes and manages primary education across 16 schools in the Haaksbergen, Hof van Twente and Berkelland regions. It brings multiple basisscholen (primary schools) together under one foundation while allowing each school to maintain its own identity, teaching style, and local community connection.
Sources: Keender official site
Keender scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Keender official site
Keender can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Keender official site
Keender's schools are used by parents, children and education professionals residing in the municipalities of Haaksbergen, Hof van Twente and Berkelland who seek quality primary education, either through Catholic or public school options.
Sources: Keender official site
Keender is known for uniting multiple Catholic and public primary schools under a single regional foundation while preserving each school's individual identity and local character, serving families across Haaksbergen, Hof van Twente and Berkelland.
Sources: Keender official site
Keender scores 25/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Keender has a weak AI-visibility profile at 25/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 24/100 and thin schema.org structured data. In a live check (November 2026), Claude could not identify Keender from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Keender: Bipin Tripathi Kumaon Institute of Technology (73/100), The Kavli Prize (73/100), Kendor Music Publishing (73/100), Kentek Laser Safety (73/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.