Eliminate Human Cyber Risks
Keepnet (keepnetlabs.com) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Technology brands, SaaS brands, in the 68th percentile of 53941 Technology brands.
Keepnet is a technology company that provides an AI-powered Human Risk Management platform designed to help organizations reduce human-related cybersecurity risks. Its platform combines phishing simulation, security awareness training, and rapid threat response across email, voice, SMS, and QR code channels. Keepnet targets IT security teams, CISOs, and organizations seeking to strengthen employee resilience against cyber threats, positioning itself as a leading AI-driven solution in this space.
| Brand Name | Keepnet |
|---|---|
| Domain | keepnetlabs.com |
| Industry | Technology, SaaS |
| Main Competitors | KnowBe4 (87/100), Proofpoint (97/100), Mimecast (95/100), Cofense (77/100), Hoxhunt (80/100), SoSafe (85/100), Barracuda Networks (87/100) |
Moz Domain Authority 47/100 vs category average 39 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #194,724 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Discover Keepnet" (Meta description too short (2 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, HubSpot.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Keepnet?", Claude could identify the brand as of October 2026. Keepnet Labs is a cybersecurity company that provides a human-risk-management platform focused on phishing simulation, security awareness training, and email threat detection and response for enterprises. Best known for Phishing simulation and security awareness training software.
When asked "Best brands similar to Keepnet?", Claude would recommend Keepnet as of October 2026. It's a recognized player in the security awareness training and phishing simulation space, so I'd mention it alongside competitors like KnowBe4 or Proofpoint when relevant.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Keepnet's main competitors in Technology: KnowBe4 (87/100), Proofpoint (97/100), Mimecast (95/100), Cofense (77/100), Hoxhunt (80/100).
Sources: Brand Analyzer scan
Keepnet has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 71, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Keepnet official site
Keepnet offers an AI-powered Human Risk Management platform that includes phishing simulation tools, security awareness training programs, and rapid threat response capabilities. These services span multiple communication channels, including email, voice calls, SMS, and QR codes, allowing organizations to test and train employees against various forms of social engineering and phishing attacks.
Sources: Keepnet official site
Keepnet scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Keepnet official site
Keepnet is a technology company offering an AI-powered Human Risk Management platform. The platform is designed to help organizations identify and reduce human-related cybersecurity risks by combining phishing simulation, security awareness training, and rapid threat response capabilities across multiple communication channels, including email, voice, SMS, and QR codes.
Sources: Keepnet official site
Keepnet provides tools that help organizations train employees to recognize and respond to cyber threats. Its platform includes phishing simulation exercises, security awareness training modules, and rapid incident response features that work across email, voice, SMS, and QR code channels. The goal is to reduce the likelihood of human error leading to security breaches by turning employees into an active line of defense rather than a vulnerability.
Sources: Keepnet official site
Keepnet can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Keepnet official site
Keepnet is used by IT security teams, Chief Information Security Officers (CISOs), and organizations aiming to reduce human-related cybersecurity risks. These users typically rely on the platform to conduct phishing simulations, deliver security awareness training, and manage rapid responses to potential threats within their organizations.
Sources: Keepnet official site
Keepnet is known for its AI-powered Human Risk Management platform that focuses on reducing human-related cybersecurity risks. It is particularly associated with multi-channel phishing simulation (covering email, voice, SMS, and QR codes), security awareness training, and claims of reducing human cyber risk by up to 90% through its combined toolset.
Sources: Keepnet official site
Keepnet scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Keepnet has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (71/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #194,724 (Tranco), a Moz Domain Authority of 47/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no strong Wikidata entry. In a live check, Claude could already identify Keepnet from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Keepnet: Keeper (80/100), Kayentis (80/100), GFI Software (Kerio) (80/100), The Linux Kernel Archives (80/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Italia (81/100).
Category leader: Hostinger (97/100).
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