UK's #1 Heated Motorcycle Clothing
KEIS (keisapparel.co.uk) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Fashion & Apparel brands, Automotive brands, Sports & Fitness brands, in the 44th percentile of 6870 Fashion & Apparel brands.
KEIS is a UK-based brand specializing in heated motorcycle clothing, including jackets, gloves, socks, vests, trousers, coats, and ladies' gilets. With over 20 years of experience, the company uses micro carbon fibre heating technology powered by bike batteries or portable packs to provide warmth for riders facing cold and harsh British winter conditions. KEIS positions itself as the UK's leading and most trusted brand in this niche, targeting motorcyclists of all genders who require reliable heated apparel for comfort and safety while riding.
| Brand Name | KEIS |
|---|---|
| Domain | keisapparel.co.uk |
| Industry | Fashion & Apparel, Automotive |
| Founded | 1640 |
| Headquarters | University of Helsinki main building |
| Main Competitors | Gerbing's Heated Clothing (82/100), Venture Heat (81/100), Warm & Safe (74/100), Oxford Products, Klan Heated Clothing |
Moz Domain Authority 30/100 vs category average 45 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
KEIS appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "KEIS is the UK’s #1 heated motorcycle clothing brand with over 20 years of experience. Explore our range of heated jackets, heated gloves UK, heated socks, vests, trousers, heated …" (Meta description: 45 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Instagram, YouTube; no detected presence on X (Twitter), LinkedIn, Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is KEIS?", Claude could identify the brand as of October 2026. KEIS is a UK-based brand specializing in heated apparel and accessories, such as heated jackets, gloves, vests, and insoles, aimed at motorcyclists, outdoor workers, and cold-weather sports enthusiasts. Best known for battery or wired heated clothing and gear for motorcyclists and outdoor use.
When asked "Best brands similar to KEIS?", Claude would recommend KEIS as of October 2026. It's a recognized specialist in heated apparel, so I'd mention it if someone asked about brands for heated motorcycle or outdoor gear.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
KEIS's main competitors in Fashion & Apparel: Gerbing's Heated Clothing (82/100), Venture Heat (81/100), Warm & Safe (74/100).
Sources: Brand Analyzer scan
KEIS offers a range of heated motorcycle clothing products, including heated jackets, heated gloves, heated socks, heated vests, heated trousers, heated coats, and ladies' heated gilets. These products use micro carbon fibre heating technology and can be powered by a motorcycle's battery or portable battery packs.
Sources: KEIS official site
KEIS has moderate AI-search visibility, scoring 52/100 on Brand Analyzer's AI visibility composite (visibility 43, trust 55, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: KEIS official site
KEIS was founded in 1640. KEIS operates in the Fashion & Apparel category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
KEIS is headquartered in University of Helsinki main building. KEIS operates in the Fashion & Apparel category.
Sources: Wikidata
KEIS designs and sells heated motorcycle clothing, including heated jackets, gloves, socks, vests, trousers, coats, and ladies' heated gilets, using micro carbon fibre heating technology powered by bike batteries or portable battery packs to keep riders warm in cold weather.
Sources: KEIS official site
KEIS scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Fashion & Apparel options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: KEIS official site
KEIS is a UK-based brand that specializes in heated motorcycle clothing, describing itself as the UK's number one heated motorcycle apparel brand with over 20 years of experience in the field.
Sources: KEIS official site
KEIS can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: KEIS official site
KEIS products are used by motorcyclists in the UK, including both men and women, who ride in cold or harsh weather conditions and need reliable heated clothing to stay warm and comfortable for safety and riding performance.
Sources: KEIS official site
KEIS is known for being the UK's leading heated motorcycle clothing brand, with over 20 years of experience producing heated apparel such as jackets, gloves, and socks designed to keep riders warm during harsh British winters.
Sources: KEIS official site
KEIS scores 52/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
KEIS has a limited AI-visibility profile at 52/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (43/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and a low Moz Domain Authority of 30/100. In a live check, Claude could already identify KEIS from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to KEIS: Kama Ayurveda (77/100), J.R.LIGGETT'S (77/100), KICKS (77/100), Kilimall (77/100).
A step up - brands to learn from: Zucchetti (81/100), Zizzi (81/100).
Category leader: Complex (97/100).
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