Comparez les prix, économisez facilement
Kelkoo (kelkoo.be) scores 69 out of 100 on Brand Analyzer, placing it in the Developing tier among E-commerce brands, Technology brands, in the 21st percentile of 24512 E-commerce brands.
Kelkoo is a European price comparison service, founded in 1999 and owned by Yahoo. It allows consumers to search for products, compare prices, and find merchants in one place, aiming to help users find the best deals and save money. Kelkoo also provides online merchants with increased visibility by listing their products and prices on its platform, serving as a bridge between consumers seeking value and businesses seeking exposure.
| Brand Name | Kelkoo |
|---|---|
| Domain | kelkoo.be |
| Industry | E-commerce, Technology |
| Founded | 1999 |
| Parent Company / Owner | Yahoo |
| Main Competitors | Google Shopping, idealo (82/100), PriceRunner (73/100), Shopzilla (75/100), Twenga (74/100), Trovaprezzi (68/100), LeDenicheur |
Moz Domain Authority 36/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,346,003 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Kelkoo has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Chercher produits, prix et marchands en un seul endroit pour vous aider à trouver ce qu'il vous faut, comparer les offres et faire des économies." (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Kelkoo?", Claude could identify the brand as of October 2026. Kelkoo is a European price comparison website that lets users compare prices and products across thousands of online retailers, with kelkoo.be being its Belgian localized version. It was founded in France in the late 1990s and has operated across multiple European countries, help Best known for Being one of the early and widely used price comparison shopping engines in Europe.
When asked "Best brands similar to Kelkoo?", Claude would recommend Kelkoo as of October 2026. It's a well-established name in price comparison shopping, especially in European markets, so it's relevant when discussing alternatives for finding the best online deals.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Kelkoo's main competitors in E-commerce: idealo (82/100), PriceRunner (73/100), Shopzilla (75/100), Twenga (74/100), Trovaprezzi (68/100).
Sources: Brand Analyzer scan
Kelkoo offers a price comparison service that lets users search for products, compare prices and offers from multiple merchants, and access deals across various product categories. It also provides merchants with visibility and promotional opportunities for their products.
Sources: Kelkoo official site
Kelkoo is a European price comparison service founded in 1999 and owned by Yahoo. It helps consumers search for products, compare prices across merchants, and find the best deals in one place.
Sources: Kelkoo official site
Kelkoo has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 12, recommendation 52). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Kelkoo official site
Kelkoo was founded in 1999. Kelkoo operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Kelkoo aggregates products, prices, and merchant listings from numerous online retailers, allowing consumers to compare offers and find the best deals. It also gives merchants a platform to promote their products and gain visibility among potential customers.
Sources: Kelkoo official site
Kelkoo scores 52/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Kelkoo official site
Kelkoo is known for being a long-standing European price comparison platform that centralizes product listings and prices from many online merchants, helping consumers save money by easily comparing offers.
Sources: Kelkoo official site
Kelkoo can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Kelkoo official site
Kelkoo is used by consumers looking to compare prices and find the best deals on products, as well as by online merchants and professionals who want to promote their products and increase visibility to potential customers.
Sources: Kelkoo official site
Kelkoo is owned by or part of Yahoo. Kelkoo operates in the E-commerce category.
Sources: Wikidata
Kelkoo scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Kelkoo has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (12/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,346,003 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 36/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Kelkoo from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Kelkoo: KaTom Restaurant Supply (69/100), Kartuse.si (69/100), Kelkoo (69/100), Kelleher Auctions (69/100).
A step up - brands to learn from: Zypp Electric (71/100), Zoologist Perfumes (71/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.