Global strength, local focus
Keller Group plc (keller-ge.com) scores 69 out of 100 on Brand Analyzer, placing it in the Developing tier among Energy & Utilities brands, Real Estate brands, Manufacturing brands, in the 19th percentile of 5990 Energy & Utilities brands.
Keller Group plc is a British ground engineering company founded in 1950 and headquartered in London. It operates as the world's leading geotechnical specialist contractor, providing piling, ground improvement, grouting, earth retention, and monitoring services. Keller combines global expertise with local knowledge to deliver complex ground engineering solutions for large-scale construction, infrastructure, and energy projects worldwide, serving construction companies, infrastructure developers, and engineering firms.
| Brand Name | Keller Group plc |
|---|---|
| Domain | keller-ge.com |
| Industry | Energy & Utilities, Real Estate |
| Founded | 1950 |
| Headquarters | London |
| Main Competitors | Bauer Group (73/100), Soletanche Bachy (76/100), Menard Group (81/100), Trevi Group (80/100), Franki Africa (64/100) |
Moz Domain Authority 13/100 vs category average 39 / leader 92 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The leading geotechnical specialist contractor. Experts in piling, ground improvement, grouting, earth retention and monitoring." (Meta description: 15 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Drupal.
Social footprint: verified profiles on LinkedIn, YouTube, Instagram; no detected presence on X (Twitter), Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Keller Group plc?", Claude could identify the brand as of October 2026. Keller Group plc is a UK-based international ground engineering and geotechnical contractor that provides foundation construction, ground improvement, and earth retention services for infrastructure, energy, and building projects worldwide. Best known for being one of the world's largest specialist geotechnical and ground engineering contractors.
When asked "Best brands similar to Keller Group plc?", Claude would not surface Keller Group plc as of October 2026. It's a geotechnical/foundation engineering firm rather than an energy or utilities company, so it wouldn't be a natural fit if someone asked specifically about top energy and utilities brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Keller Group plc's main competitors in Energy & Utilities: Bauer Group (73/100), Soletanche Bachy (76/100), Menard Group (81/100), Trevi Group (80/100), Franki Africa (64/100).
Sources: Brand Analyzer scan
Keller Group plc has limited AI-search visibility, scoring 30/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 24, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Keller Group plc official site
Keller Group plc was founded in 1950. Keller Group plc operates in the Energy & Utilities category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Keller Group plc is headquartered in London. Keller Group plc operates in the Energy & Utilities category.
Sources: Wikidata
Keller Group plc offers geotechnical engineering services including piling, ground improvement, grouting, earth retention, and monitoring solutions for construction and infrastructure projects.
Sources: Keller Group plc official site
Keller Group plc scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Energy & Utilities options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Keller Group plc official site
Keller Group plc is a British ground engineering company founded in 1950 and headquartered in London. It is described as the world's leading geotechnical specialist contractor, providing specialized engineering services for construction and infrastructure projects globally.
Sources: Keller Group plc official site
Keller Group plc can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Keller Group plc official site
Keller Group plc's services are used by construction companies, infrastructure developers, energy companies, and engineering firms that require specialized ground engineering and geotechnical construction expertise for large and complex projects.
Sources: Keller Group plc official site
Keller Group plc is known for being the world's leading geotechnical specialist contractor, recognized for its expertise in piling, ground improvement, grouting, earth retention, and monitoring for complex construction and infrastructure projects.
Sources: Keller Group plc official site
Keller Group plc scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Keller Group plc has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is trust (24/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 13/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Keller Group plc from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Keller Group plc: Айтеко (I-Teco) (69/100), International Seaways (69/100), KLINGER Dichtungstechnik (69/100), Mainnovation (69/100).
A step up - brands to learn from: Yellow Door Energy (71/100), Yazaki Group (71/100).
Category leader: Electrek (96/100).
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