Global strength. Local focus.
Keller UK (keller.co.uk) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Manufacturing brands, Real Estate brands, Other brands, in the 87th percentile of 19530 Manufacturing brands.
Keller UK is part of Keller, a company specializing in geotechnical engineering and ground improvement solutions for the construction industry. It positions itself as the world leader in geotechnical solutions, offering a broad portfolio of techniques and products designed to address ground-related challenges across the construction spectrum. The company combines global expertise with local market focus to serve construction professionals, developers, engineers, and contractors who require specialized geotechnical services.
| Brand Name | Keller UK |
|---|---|
| Domain | keller.co.uk |
| Industry | Manufacturing, Real Estate |
| Main Competitors | Bauer Group (73/100), Menard (81/100), Hayward Baker (59/100), Franki Foundations (70/100), Soletanche Bachy (76/100), Van Elle |
Moz Domain Authority 41/100 vs category average 37 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The UK" (Meta description too short (2 words). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Drupal.
Social footprint: verified profiles on LinkedIn, YouTube, Instagram, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Keller UK?", Claude could identify the brand as of October 2026. Keller UK is part of Keller Group plc, a leading geotechnical engineering specialist providing ground engineering and foundation construction solutions such as piling, ground improvement, and grouting for construction and infrastructure projects. Best known for Geotechnical and ground engineering services, particularly piling and foundation solutions for construction projects.
When asked "Best brands similar to Keller UK?", Claude would recommend Keller UK as of October 2026. Keller is one of the most established and widely recognized names in geotechnical and foundation engineering, so it would naturally come up in a discussion of top ground engineering firms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Keller UK's main competitors in Manufacturing: Bauer Group (73/100), Menard (81/100), Hayward Baker (59/100), Franki Foundations (70/100), Soletanche Bachy (76/100).
Sources: Brand Analyzer scan
Keller UK has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 52, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Keller UK official site
Keller UK scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Keller UK official site
Keller UK can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Keller UK official site
Keller UK is part of Keller, a global company specializing in geotechnical engineering and ground improvement for the construction industry. It positions itself as the world leader in geotechnical solutions, providing techniques and products that address ground-related construction challenges.
Sources: Keller UK official site
Keller UK scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Keller UK has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 41/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Keller UK from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Keller UK: Kaye (83/100), Katun (83/100), Kenmore (83/100), Kerakoll (83/100).
A step up - brands to learn from: Zuken (91/100), Zoetis (91/100).
Category leader: DHL (97/100).
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