Melayani Bangsa, Mendunia
Kementerian Luar Negeri Republik Indonesia (Kemlu) (kemlu.go.id) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, in the 32nd percentile of 6922 Government brands.
Kementerian Luar Negeri Republik Indonesia (Kemlu) is the Indonesian government ministry responsible for the country's foreign affairs. Established in 1945 and headquartered at the Pancasila Building, it manages diplomatic relations, international negotiations, and consular services for Indonesian citizens abroad. The ministry serves as the official channel between Indonesia and the global community, providing authoritative information on foreign policy and supporting government officials, diplomats, businesses, and citizens in matters of international relations.
| Brand Name | Kementerian Luar Negeri Republik Indonesia (Kemlu) |
|---|---|
| Domain | kemlu.go.id |
| Industry | Government |
| Founded | 1945 |
| Headquarters | Pancasila Building |
| Main Competitors | Ministry of Foreign Affairs Malaysia (Kementerian Luar Negeri Malaysia) (58/100), Ministry of Foreign Affairs Singapore (MFA) (77/100), Department of Foreign Affairs Philippines (DFA) (55/100), Ministry of Foreign Affairs Thailand (MFA) (71/100), Ministry of Foreign Affairs Vietnam (62/100) |
Moz Domain Authority 64/100 vs category average 50 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #149,601 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To represent, protect, and advance Indonesia's interests and its citizens abroad through effective diplomacy and foreign policy." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Kementerian Luar Negeri Republik Indonesia (Kemlu)?", Claude could identify the brand as of October 2026. Kemlu is the Ministry of Foreign Affairs of the Republic of Indonesia, the government body responsible for conducting Indonesia's foreign policy, diplomatic relations, and protection of Indonesian citizens abroad. It oversees Indonesia's embassies and consulates worldwide and han Best known for Being Indonesia's official ministry for foreign affairs and diplomacy.
When asked "Best brands similar to Kementerian Luar Negeri Republik Indonesia (Kemlu)?", Claude would recommend Kementerian Luar Negeri Republik Indonesia (Kemlu) as of October 2026. If someone asks about Indonesian government ministries or foreign affairs bodies in Southeast Asia, Kemlu is a natural and relevant example to mention.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Kementerian Luar Negeri Republik Indonesia (Kemlu)'s main competitors in Government: Ministry of Foreign Affairs Malaysia (Kementerian Luar Negeri Malaysia) (58/100), Ministry of Foreign Affairs Singapore (MFA) (77/100), Department of Foreign Affairs Philippines (DFA) (55/100), Ministry of Foreign Affairs Thailand (MFA) (71/100), Ministry of Foreign Affairs Vietnam (62/100).
Sources: Brand Analyzer scan
Kemlu is the Ministry of Foreign Affairs of the Republic of Indonesia, a government institution responsible for conducting the country's foreign policy and diplomatic relations. Founded in 1945, it is headquartered at the Pancasila Building and operates as the official body representing Indonesia's interests internationally and protecting its citizens abroad.
Sources: Kementerian Luar Negeri Republik Indonesia (Kemlu) official site
Kementerian Luar Negeri Republik Indonesia (Kemlu) has limited AI-search visibility, scoring 31/100 on Brand Analyzer's AI visibility composite (visibility 22, trust 30, recommendation 47). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Kementerian Luar Negeri Republik Indonesia (Kemlu) official site
Kementerian Luar Negeri Republik Indonesia (Kemlu) was founded in 1945. Kementerian Luar Negeri Republik Indonesia (Kemlu) operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Kementerian Luar Negeri Republik Indonesia (Kemlu) is headquartered in Pancasila Building. Kementerian Luar Negeri Republik Indonesia (Kemlu) operates in the Government category.
Sources: Wikidata
Kementerian Luar Negeri Republik Indonesia (Kemlu) scores 47/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Kementerian Luar Negeri Republik Indonesia (Kemlu) official site
As the official government ministry responsible for Indonesia's foreign affairs, Kemlu is positioned as the authoritative and trusted source for information on Indonesian foreign policy, diplomatic relations, and consular services. It operates under the Indonesian government, lending it institutional credibility for citizens, officials, and international audiences seeking accurate information.
Sources: Kementerian Luar Negeri Republik Indonesia (Kemlu) official site
Kementerian Luar Negeri Republik Indonesia (Kemlu) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Kementerian Luar Negeri Republik Indonesia (Kemlu) official site
Kemlu provides consular services for Indonesian citizens abroad, official information on Indonesia's foreign policy and diplomatic initiatives, support for international negotiations and treaties, and resources for foreign diplomats and government officials engaging with Indonesia. It also serves as a public information portal on Indonesia's international relations.
Sources: Kementerian Luar Negeri Republik Indonesia (Kemlu) official site
Kemlu is known for being Indonesia's official authority on foreign policy and diplomatic affairs, providing consular protection and services to Indonesian citizens abroad, and serving as the government's primary interface with foreign diplomats, international organizations, and the global public regarding Indonesia's international relations.
Sources: Kementerian Luar Negeri Republik Indonesia (Kemlu) official site
Kemlu is used by Indonesian citizens living domestically and abroad who need consular services, foreign diplomats and government officials engaging in diplomatic relations with Indonesia, businesses involved in international relations with Indonesia, and members of the global public seeking information on Indonesia's foreign policy.
Sources: Kementerian Luar Negeri Republik Indonesia (Kemlu) official site
Kementerian Luar Negeri Republik Indonesia (Kemlu) scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Kementerian Luar Negeri Republik Indonesia (Kemlu) has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (47/100) and its weakest is visibility (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #149,601 (Tranco) and a Moz Domain Authority of 64/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Kementerian Luar Negeri Republik Indonesia (Kemlu) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Kementerian Luar Negeri Republik Indonesia (Kemlu): Kootenai County (72/100), Katalys (72/100), Kitsap County (72/100), KZ Gedenkstätte Dachau (72/100).
A step up - brands to learn from: Zadar Tourist Board (81/100), The Young Foundation (81/100).
Category leader: ABC News (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.