Die Schweizer Nachrichtenagentur
Keystone-SDA (keystone-sda.ch) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among Media & Entertainment brands, Marketing & Advertising brands, in the 26th percentile of 37031 Media & Entertainment brands.
Keystone-SDA is the Swiss national news agency, headquartered in Bern and founded in 1895. It provides independent, fact-based news and media content to the Swiss public around the clock. The company combines journalistic expertise with technological capability, offering news services, custom media production, and distribution and hosting solutions. Its clients include media companies, businesses, and organizations in Switzerland that require reliable news and professional media production and distribution. Keystone-SDA is owned by the Austria Press Agency.
| Brand Name | Keystone-SDA |
|---|---|
| Domain | keystone-sda.ch |
| Industry | Media & Entertainment, Marketing & Advertising |
| Founded | 1895 |
| Headquarters | Bern |
| Parent Company / Owner | Austria Press Agency |
| Main Competitors | Reuters (73/100), Associated Press (91/100), Agence France-Presse (83/100), Deutsche Presse-Agentur (88/100), ANSA (95/100), Austria Press Agency (77/100) |
Moz Domain Authority 48/100 vs category average 50 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #204,163 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Keystone-SDA appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Informieren Sie Ihr Publikum mit hochwertigen Inhalten - schnell, verlässlich, präzise. Ihre Presseagentur in der Schweiz." (Meta description: 16 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on LinkedIn, Instagram, YouTube, Facebook; no detected presence on X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Keystone-SDA?", Claude could identify the brand as of November 2026. Keystone-SDA is Switzerland's national news agency, formed from the merger of the SDA/ATS (Schweizerische Depeschenagentur/Agence Télégraphique Suisse) and the Keystone photo agency, providing text news, photos, and multimedia content to Swiss media outlets in multiple languages. Best known for Being Switzerland's main multilingual news wire service, delivering national and international news in German, French, Italian, and English to Swiss newspapers,.
When asked "Best brands similar to Keystone-SDA?", Claude would recommend Keystone-SDA as of November 2026. It's the dominant national news agency in Switzerland, so it would naturally come up alongside other national wire services like DPA, AFP, or ANSA when discussing European news agencies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Keystone-SDA's main competitors in Media & Entertainment: Reuters (73/100), Associated Press (91/100), Agence France-Presse (83/100), Deutsche Presse-Agentur (88/100), ANSA (95/100).
Sources: Brand Analyzer scan
Keystone-SDA offers a news service delivering fact-based information, contract-based (auftrags) media production, and distribution and hosting solutions for media content. These services are provided to media companies, businesses, and organizations in Switzerland that need reliable news and professional media production and distribution capabilities.
Sources: Keystone-SDA official site
Keystone-SDA is the Swiss national news agency, founded in 1895 and headquartered in Bern. It is owned by the Austria Press Agency and serves as Switzerland's leading provider of independent, fact-based news and media content.
Sources: Keystone-SDA official site
Keystone-SDA has limited AI-search visibility, scoring 44/100 on Brand Analyzer's AI visibility composite (visibility 48, trust 29, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Keystone-SDA official site
Keystone-SDA was founded in 1895. Keystone-SDA operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Keystone-SDA is headquartered in Bern. Keystone-SDA operates in the Media & Entertainment category.
Sources: Wikidata
Keystone-SDA delivers news services, custom media production, and distribution and hosting solutions to media companies, businesses, and organizations across Switzerland. It informs the Swiss public around the clock with independent, fact-based, and precise news and media content.
Sources: Keystone-SDA official site
Keystone-SDA scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Keystone-SDA official site
Keystone-SDA positions itself as an independent, fact-based, and precise news provider, emphasizing Swiss quality and reliability as core values. As the country's leading national news agency with a history dating back to 1895, it serves as a trusted source for Swiss media organizations and businesses seeking verified news content.
Sources: Keystone-SDA official site
Keystone-SDA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Keystone-SDA official site
Keystone-SDA's services are used by media companies, businesses, and organizations in Switzerland that require reliable news, professional media production, and distribution solutions.
Sources: Keystone-SDA official site
Keystone-SDA is known for being Switzerland's leading national news agency, recognized for delivering reliable, fact-based news coverage and multimedia content to Swiss media outlets and organizations since 1895.
Sources: Keystone-SDA official site
Keystone-SDA is owned by or part of Austria Press Agency. Keystone-SDA operates in the Media & Entertainment category.
Sources: Wikidata
Keystone-SDA scores 44/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Keystone-SDA has a limited AI-visibility profile at 44/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #204,163 (Tranco) and a Moz Domain Authority of 48/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Keystone-SDA from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.