India's Trusted Online Sports Store
Khelmart (khelmart.com) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Sports & Fitness brands, in the 38th percentile of 28077 E-commerce brands.
Khelmart is an Indian online sports store that sells sports goods, fitness equipment, sports accessories, and nutrition and supplement products. The platform offers free shipping and cash on delivery, aiming to make sports and fitness shopping accessible and convenient across India. It targets athletes, fitness enthusiasts, and amateur or professional players seeking equipment and related products through a dedicated e-commerce platform.
| Brand Name | Khelmart |
|---|---|
| Domain | khelmart.com |
| Industry | E-commerce, Sports & Fitness |
| Main Competitors | Decathlon (88/100), Khelshop, Sportskeeda Shop, HealthKart (65/100), Nike (97/100), Flipkart (89/100), Amazon India (85/100) |
Moz Domain Authority 27/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #446,792 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Online Sports Store to Buy Sports Goods, Fitness Equipment, Sports Accessories, Nutrition & Supplements. Free Shipping. Cash on Delivery. Best sports shop to buy sports goo…" (Meta description: 37 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, YouTube, LinkedIn, GitHub; no detected presence on Instagram, X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Khelmart?", Claude could identify the brand as of October 2026. Khelmart is an Indian e-commerce platform specializing in sports equipment and gear, selling products across categories like cricket, badminton, football, and fitness. Best known for Online retailing of sports goods and equipment in India.
When asked "Best brands similar to Khelmart?", Claude would recommend Khelmart as of October 2026. It's a known player in India's online sporting goods retail space, so it could come up if someone asks for sports e-commerce options in that market.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Khelmart's main competitors in E-commerce: Decathlon (88/100), HealthKart (65/100), Nike (97/100), Flipkart (89/100), Amazon India (85/100).
Sources: Brand Analyzer scan
Khelmart has low AI-search visibility, scoring 21/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 22, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Khelmart official site
Khelmart offers sports goods, fitness equipment, sports accessories, and nutrition and supplement products through its online store, catering to various sports and fitness needs.
Sources: Khelmart official site
Khelmart scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Khelmart official site
Khelmart is an online sports store based in India that sells sports goods, fitness equipment, sports accessories, and nutrition and supplement products through its e-commerce website.
Sources: Khelmart official site
Khelmart operates an e-commerce platform that allows customers to purchase sports goods, fitness equipment, sports accessories, and nutrition supplements online, offering services like free shipping and cash on delivery to make shopping convenient.
Sources: Khelmart official site
Khelmart can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Khelmart official site
Khelmart is known for being an online destination in India for purchasing sports goods, fitness equipment, and nutrition products, with added conveniences such as free shipping and cash on delivery.
Sources: Khelmart official site
Khelmart is used by sports enthusiasts, athletes, fitness-conscious individuals, and amateur or professional players in India who are seeking sports equipment, apparel, and nutrition products.
Sources: Khelmart official site
Khelmart scores 21/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Khelmart has a weak AI-visibility profile at 21/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #446,792 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 27/100. In a live check, Claude could already identify Khelmart from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Khelmart: KEVIN.MURPHY (74/100), KETTLER (74/100), kingsnake.com (74/100), Kirk Originals (74/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.