Thinking in generations, not quarters
Kiilto (kiilto.com) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Manufacturing brands, Real Estate brands, Healthcare brands, in the 67th percentile of 18180 Manufacturing brands.
Kiilto is a Finnish company founded in 1919, headquartered in Lempäälä and owned by the Kiilto Family, currently led by CEO Antti Solja. The company develops safe, sustainable solutions across construction, industrial adhesives, fireproofing, professional hygiene, and consumer goods. It positions itself as a long-term, trustworthy partner combining a startup mindset with generational thinking, serving businesses and professionals seeking reliable and sustainability-focused products in these sectors.
| Brand Name | Kiilto |
|---|---|
| Domain | kiilto.com |
| Industry | Manufacturing, Real Estate |
| Founded | 1919 |
| Headquarters | Lempäälä |
| Parent Company / Owner | Kiilto Family |
| CEO | Antti Solja |
| Main Competitors | Sika (79/100), Henkel (83/100), Bostik (88/100), Mapei (87/100), Essity (88/100), Diversey (90/100) |
Moz Domain Authority 37/100 vs category average 37 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,345,281 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "We operate in construction, industrial adhesives and fireproofing, professional hygiene and consumer goods." (Meta description: 13 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost, HubSpot.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Kiilto?", Claude could identify the brand as of September 2026. Kiilto is a Finnish family-owned company that manufactures adhesives, sealants, and cleaning and hygiene chemicals for construction, industrial, and professional use. Best known for construction adhesives and sealants, particularly flooring and tiling adhesives used widely in the Nordic building industry.
When asked "Best brands similar to Kiilto?", Claude would recommend Kiilto as of September 2026. It's a well-established and respected Nordic manufacturer in adhesives and chemicals, so it would come up naturally alongside brands like Sika or Bostik in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Kiilto's main competitors in Manufacturing: Sika (79/100), Henkel (83/100), Bostik (88/100), Mapei (87/100), Essity (88/100).
Sources: Brand Analyzer scan
Kiilto offers products and services in construction materials, industrial adhesives, fireproofing solutions, professional hygiene products, and consumer goods. These are designed to meet the needs of businesses and professionals seeking safe, sustainable, and reliable solutions across multiple industries.
Sources: Kiilto official site
Kiilto is a Finnish company founded in 1919 that develops safe, sustainable solutions in construction, industrial adhesives, fireproofing, professional hygiene, and consumer goods. It is headquartered in Lempäälä, Finland, and is owned by the Kiilto Family, with Antti Solja serving as CEO.
Sources: Kiilto official site
Kiilto has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 41, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Kiilto official site
Kiilto was founded in 1919. Kiilto operates in the Manufacturing category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Kiilto is headquartered in Lempäälä. Kiilto operates in the Manufacturing category.
Sources: Wikidata
Kiilto develops and provides solutions for construction, industrial adhesives, fireproofing, professional hygiene, and consumer goods. It creates products aimed at delivering safe spaces, strong bonds, and reliable hygiene solutions for businesses and professionals across these industries.
Sources: Kiilto official site
Kiilto scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Kiilto official site
Kiilto can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Kiilto official site
Kiilto is owned by or part of Kiilto Family. Kiilto operates in the Manufacturing category.
Sources: Wikidata
Kiilto's offerings are used by businesses and professionals in the construction, industrial manufacturing, hygiene services, and consumer goods sectors who seek reliable, sustainable, and safety-focused solutions.
Sources: Kiilto official site
Kiilto is known for its long history dating back to 1919 and its role as a Finnish provider of adhesives, construction materials, fireproofing solutions, and professional hygiene products. It is recognized for combining a startup spirit with generational, long-term thinking in its approach to sustainable industrial and consumer solutions.
Sources: Kiilto official site
Kiilto scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Kiilto has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,345,281 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 37/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Kiilto from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Kiilto: Key Technology (79/100), Kerlink (79/100), Kinergy (79/100), King Plastic Corporation (79/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.