Gradimo digitalnu budućnost zajedno
KING ICT (king-ict.hr) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Technology brands, SaaS brands, Telecommunications brands, in the 33rd percentile of 48151 Technology brands.
KING ICT is a company operating in the information and communication technology (ICT) sector, described as a leader in creating innovative technological solutions. It focuses on digital transformation for organizations in transport, energy, education, telecommunications, finance, and security. The company combines IT expertise, advanced technologies, and a personalized approach to develop solutions tailored to client needs in these key industries, aiming to build a connected and digital future.
| Brand Name | KING ICT |
|---|---|
| Domain | king-ict.hr |
| Industry | Technology, SaaS |
| Main Competitors | Span (74/100), Infobip (90/100), Ericsson Nikola Tesla, Combis (82/100), IN2 (74/100), Comtrade (83/100), S&T (50/100), NTT Data (90/100), Atos (94/100) |
Moz Domain Authority 36/100 vs category average 39 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "KING ICT je predvodnik u stvaranju inovativnih tehnoloških rješenja. Gradimo povezanu i digitalnu budućnost za nas i buduće generacije." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is HR-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Instagram, LinkedIn, YouTube, X (Twitter); no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is KING ICT?", Claude could identify the brand as of October 2026. KING ICT is a Croatian IT system integrator and solutions provider based in Zagreb, offering services like networking, cybersecurity, data centers, and enterprise IT infrastructure to businesses and government clients across Southeast Europe. Best known for being one of the largest IT system integrators in Croatia and the broader Adriatic region.
When asked "Best brands similar to KING ICT?", Claude would recommend KING ICT as of October 2026. It's a well established regional player worth mentioning if someone asks about major IT integrators in Croatia or Southeast Europe, though it's less known outside that region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
KING ICT's main competitors in Technology: Span (74/100), Infobip (90/100), Combis (82/100), IN2 (74/100), Comtrade (83/100).
Sources: Brand Analyzer scan
KING ICT has limited AI-search visibility, scoring 26/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 45, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: KING ICT official site
KING ICT scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority.
Sources: KING ICT official site
KING ICT can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: KING ICT official site
KING ICT scores 26/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
KING ICT has a weak AI-visibility profile at 26/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 36/100. In a live check, Claude could already identify KING ICT from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to KING ICT: Procare (73/100), Valtech (73/100), Kinotek (73/100), Kinovea (73/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Italia (81/100).
Category leader: Hostinger (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.