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King Long (king-long.com) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Automotive brands, Manufacturing brands, Travel & Hospitality brands, in the 35th percentile of 1766 Automotive brands.
King Long is a listed Chinese manufacturer, headquartered in Xiamen and founded in 1988, specializing in buses, coaches, minivans, new energy vehicles, special vehicles, electric trucks, and autonomous products. It is part of Fujian Motors Group. The company serves public transportation operators, fleet buyers, city transit authorities, and travel and tourism companies, providing vehicles for passenger transport with an emphasis on engineering and design for urban and long-distance travel needs.
| Brand Name | King Long |
|---|---|
| Domain | king-long.com |
| Industry | Automotive, Manufacturing |
| Founded | 1988 |
| Headquarters | Xiamen |
| Parent Company / Owner | Fujian Motors Group |
| Main Competitors | Yutong Bus (86/100), BYD (88/100), Zhongtong Bus, Higer Bus (70/100), Ankai Bus (69/100), Daimler Buses (Setra/Mercedes-Benz) (63/100), Volvo Buses (82/100), MAN Truck & Bus (75/100) |
Moz Domain Authority 25/100 vs category average 39 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
King Long has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "King Long is a listed company specializing in the production of various buses,coaches,minvans,new energy vehicles,special vehicles,electric trucks,Autonomous products. Find the hig…" (Meta description: 27 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is King Long?", Claude could identify the brand as of September 2026. King Long is a major Chinese bus and coach manufacturer based in Xiamen, producing large and mid-size buses, coaches, and commercial vehicles that are exported to markets across Asia, Africa, Latin America, and the Middle East. It's one of China's 'big three' bus makers alongside Best known for Being one of China's largest bus and coach manufacturers, especially known for exporting coaches and city buses worldwide.
When asked "Best brands similar to King Long?", Claude would recommend King Long as of September 2026. If someone asks about major bus manufacturers or Chinese automotive brands with global export reach, King Long is a natural and relevant name to mention.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
King Long's main competitors in Automotive: Yutong Bus (86/100), BYD (88/100), Higer Bus (70/100), Ankai Bus (69/100), Daimler Buses (Setra/Mercedes-Benz) (63/100).
Sources: Brand Analyzer scan
King Long offers buses, coaches, minivans, new energy vehicles, special vehicles, electric trucks, and autonomous transportation products. These offerings span traditional passenger vehicles as well as newer electric and self-driving technologies, catering to public transit, fleet operations, and travel and tourism applications.
Sources: King Long official site
King Long is a listed Chinese company that manufactures buses, coaches, minivans, new energy vehicles, special vehicles, electric trucks, and autonomous vehicles. Founded in 1988 and headquartered in Xiamen, it operates as part of Fujian Motors Group. The company is classified as a bus manufacturer within the automotive and manufacturing sectors, producing vehicles for passenger transportation and mobility applications aimed at public and private transit operators.
Sources: King Long official site
King Long has limited AI-search visibility, scoring 44/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 22, recommendation 31). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: King Long official site
King Long was founded in 1988. King Long operates in the Automotive category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
King Long is headquartered in Xiamen. King Long operates in the Automotive category.
Sources: Wikidata
King Long designs and manufactures a range of vehicles including buses, coaches, minivans, electric trucks, special-purpose vehicles, and new energy and autonomous transportation products. It focuses on producing reliable, high-quality vehicles for passenger and fleet transport, applying engineering and aerodynamic design principles to serve urban and long-distance travel needs.
Sources: King Long official site
King Long scores 31/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Automotive options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: King Long official site
King Long can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: King Long official site
King Long's vehicles are used by public transportation operators, fleet buyers, city transit authorities, and travel and tourism companies. These customers use King Long's buses, coaches, and new energy vehicles for passenger transport in urban and long-distance settings.
Sources: King Long official site
King Long is known for manufacturing buses and coaches, along with an expanding range of new energy vehicles, electric trucks, and autonomous transportation products. As a listed company under Fujian Motors Group, it is recognized within the automotive manufacturing industry for full-spectrum reliability in vehicle systems, from core components to complete vehicles, serving public transit and travel-related customers.
Sources: King Long official site
King Long is owned by or part of Fujian Motors Group. King Long operates in the Automotive category.
Sources: Wikidata
King Long scores 44/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
King Long has a limited AI-visibility profile at 44/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (22/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 25/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify King Long from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to King Long: KBS Coatings (72/100), Just Auto (72/100), LEITE (72/100), Lesjöfors (72/100).
A step up - brands to learn from: Westport Fuel Systems (81/100), WardsAuto (81/100).
Category leader: Electrek (96/100).
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