Trusted Wool Craftsmanship Since 1935
King Cole (kingcole.com) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Fashion & Apparel brands, Manufacturing brands, in the 79th percentile of 25374 E-commerce brands.
King Cole is a British manufacturer and retailer of knitting wool, yarns, and knitting/crochet patterns. Operating as a family business since 1935, the company offers a wide range of yarn products and patterns aimed at both individual hobbyists and trade stockists. It positions itself as a long-established, heritage brand within the UK knitting and craft industry, selling through e-commerce and wholesale channels.
| Brand Name | King Cole |
|---|---|
| Domain | kingcole.com |
| Industry | E-commerce, Fashion & Apparel |
| Founded | 1800 |
| Main Competitors | Sirdar, Rowan Yarns (87/100), James C. Brett (70/100), Stylecraft, Wool and the Gang (73/100), Lion Brand Yarn (86/100), Patons (55/100) |
Moz Domain Authority 37/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Welcome to King Cole - leading brand of knitting patterns and high quality wool and yarns since 1935. Browse the collection today." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost, Angular, Vue.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is King Cole?", Claude could identify the brand as of October 2026. King Cole is a long-established British yarn and wool manufacturer, founded in the 1930s in Yorkshire, known for producing knitting and crochet yarns along with pattern books sold to hobbyists worldwide. Best known for Producing a wide range of affordable knitting and crochet yarns and patterns.
When asked "Best brands similar to King Cole?", Claude would recommend King Cole as of October 2026. If someone asked about well-known yarn brands, King Cole would come up as a staple, affordable option alongside brands like Sirdar or Stylecraft.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
King Cole's main competitors in E-commerce: Rowan Yarns (87/100), James C. Brett (70/100), Wool and the Gang (73/100), Lion Brand Yarn (86/100), Patons (55/100).
Sources: Brand Analyzer scan
King Cole offers knitting wool, yarns, and knitting and crochet patterns for hobbyists, as well as wholesale supply to retail stockists.
Sources: King Cole official site
King Cole has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 54, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: King Cole official site
King Cole was founded in 1800. King Cole operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
King Cole scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: King Cole official site
King Cole is a British brand and manufacturer of knitting wool, yarns, and knitting/crochet patterns, operating as a family business since 1935.
Sources: King Cole official site
King Cole produces and sells knitting wool and yarns along with knitting and crochet patterns, serving both individual hobbyists through e-commerce and retail stockists through wholesale trade.
Sources: King Cole official site
King Cole can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: King Cole official site
King Cole is used by knitting and crochet enthusiasts and hobbyists, as well as retail stockists who sell yarn and craft products.
Sources: King Cole official site
King Cole is known for being a long-established UK brand of high-quality knitting wool, yarns, and patterns, with a heritage dating back to 1935.
Sources: King Cole official site
King Cole scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
King Cole has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 37/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify King Cole from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to King Cole: Kindred Bravely (82/100), Kimes Ranch (82/100), King's Cross (82/100), KISSmetrics (82/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.