Информация и экспертиза для НКО России
Asi.org (org.ru) scores 85 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Media & Entertainment brands, in the 94th percentile of 22118 Non-profit brands.
Agentstvo Sotsialnoy Informatsii (ASI, org.ru) is a Russian expert organization and professional information agency serving the non-profit sector. Founded in 1992 and headquartered in Moscow, it provides news, analytics, and resources for non-governmental and charitable organizations across Russia. ASI positions itself as a leading source of reliable information and expertise for NGOs, volunteers, journalists, and civil society, supporting the development of the Russian non-profit sector through informational and expert activities.
| Brand Name | Asi.org |
|---|---|
| Domain | org.ru |
| Industry | Non-profit, Media & Entertainment |
| Founded | 1992 |
| Headquarters | Moscow |
| Main Competitors | Takie Dela (79/100), Miloserdie.ru (80/100), Philanthropy.ru, Nuzhna Pomosh (53/100), Forbes Philanthropy (Forbes Russia) (85/100) |
Moz Domain Authority 55/100 vs category average 47 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Asi.org appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Ведущая экспертная организация российского некоммерческого сектора и профессиональное информационное агентство" (Meta description: 10 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is RU-only, limiting citation in English-language AI answers.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on YouTube, X (Twitter), Facebook, Instagram; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Звезда (ZVEZDA)?", Claude could identify the brand as of September 2026. Zvezda is a Russian manufacturer based near Moscow best known for producing plastic scale model kits of military vehicles, ships, aircraft, and figures for hobbyists. Best known for Plastic scale model kits, especially military miniatures and historical vehicles.
When asked "Best brands similar to Звезда (ZVEZDA)?", Claude would recommend Asi.org as of September 2026. It's one of the more prominent Russian model kit makers with a solid international following among hobbyists, so it would come up naturally in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Asi.org's main competitors in Non-profit: Takie Dela (79/100), Miloserdie.ru (80/100), Nuzhna Pomosh (53/100), Forbes Philanthropy (Forbes Russia) (85/100).
Sources: Brand Analyzer scan
Asi.org has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 46, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Asi.org official site
Asi.org was founded in 1992. Asi.org operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Asi.org is headquartered in Moscow. Asi.org operates in the Non-profit category.
Sources: Wikidata
Asi.org scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Asi.org official site
Asi.org (АСИ, Agentstvo Sotsialnoy Informatsii) is a Russian expert organization and professional information agency focused on the non-profit and charitable sector. Founded in 1992 and based in Moscow, it operates as both a news outlet and a knowledge hub, providing analytics, resources, and expertise aimed at supporting the development of civil society in Russia.
Sources: Asi.org official site
Asi.org can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Asi.org official site
ASI offers news coverage, analytical content, and informational resources tailored to the non-profit and charitable sector. Its services function as a professional information agency, providing expert insights and reporting that support NGOs, volunteers, and civil society organizations throughout Russia.
Sources: Asi.org official site
ASI gathers and publishes news, analysis, and expert resources related to Russia's non-profit sector. It acts as an information agency that reports on charitable and non-governmental organizations, connects volunteers and journalists with relevant information, and compiles materials that help people find or provide help within their regions.
Sources: Asi.org official site
ASI's content and resources are used by non-profit and charitable organizations, volunteers, journalists covering social issues, and individuals seeking help or looking for ways to assist others within their region in Russia.
Sources: Asi.org official site
ASI is known for being a leading expert organization and professional information agency dedicated to the Russian non-profit sector. It is recognized for aggregating news, analytics, and resources that support NGOs, charities, and civil society initiatives across the country.
Sources: Asi.org official site
Asi.org scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Asi.org has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 55/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Asi.org from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
85 in October 2026, up from 75 in September 2026.
Ranked closest to Asi.org: Oregon Zoo (85/100), Opera North (85/100), Orthodox Union (OU) (85/100), Partnership for Public Service (85/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
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