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Prisma (kodinterra.fi) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Other brands, in the 48th percentile of 28739 E-commerce brands.
Prisma (kodinterra.fi) is a Finnish online retail store offering a wide range of products for the home, clothing, sports, and outdoor use. It positions itself as a trustworthy, domestically operated e-commerce platform that provides affordable prices and a broad product selection, aiming to make shopping easy and fast for Finnish consumers and households seeking everyday goods across multiple categories, from electronics to fashion and home appliances.
| Brand Name | Prisma |
|---|---|
| Domain | kodinterra.fi |
| Industry | E-commerce, Other |
| Founded | 2016 |
| Headquarters | San Francisco |
| Main Competitors | K-Citymarket (77/100), Verkkokauppa.com (84/100), Gigantti (77/100), Stockmann (77/100), Zalando (83/100) |
Moz Domain Authority 36/100 vs category average 40 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Prisma appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Prisman luotettavasta ja kotimaisesta verkkokaupasta tilaat helposti ja nopeasti kaikkea kotiin, vaatekaappiin, urheiluun tai pihalle. Laaja valikoima ja edulliset tuotteet!" (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FI-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Vercel.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter); no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Prisma?", Claude could not identify the brand as of October 2026. I recognize Prisma as a well-known Finnish hypermarket chain operated by the S Group, but the website kodinterra.fi doesn't match Prisma's actual domain, so I can't confirm this is the same company or verify what this specific site offers.
When asked "Best brands similar to Prisma?", Claude would not surface Prisma as of October 2026. Since I can't verify that this website corresponds to the Prisma brand I know, I wouldn't confidently recommend it under that identity.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Prisma's main competitors in E-commerce: K-Citymarket (77/100), Verkkokauppa.com (84/100), Gigantti (77/100), Stockmann (77/100), Zalando (83/100).
Sources: Brand Analyzer scan
Prisma has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 39, trust 42, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Prisma official site
Prisma was founded in 2016. Prisma operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Prisma is headquartered in San Francisco. Prisma operates in the E-commerce category.
Sources: Wikidata
Prisma scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Prisma official site
Prisma can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Prisma official site
Prisma scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Prisma has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (39/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 36/100 and no llms.txt to steer AI to its best pages. In a live check (October 2026), Claude could not identify Prisma from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Prisma: Knygos.lt (76/100), Known Supply (76/100), Koigu (76/100), Kokuyo Camlin (76/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.