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kohlpharma (kohlpharma.com) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Other brands, in the 65th percentile of 19761 Healthcare brands.
kohlpharma is a German company founded in 1979 and headquartered in Merzig. It is described as the market leader in pharmaceutical imports in Germany, importing original medicines and medical products that are therapeutically identical to those already available domestically but offered at lower costs. The company positions itself as a reliable partner for safe and economical drug supply, serving pharmacies, the pharmaceutical industry, and other healthcare stakeholders interested in cost-efficient medication provision.
| Brand Name | kohlpharma |
|---|---|
| Domain | kohlpharma.com |
| Industry | Healthcare, Other |
| Founded | 1979 |
| Headquarters | Merzig |
| Main Competitors | EurimPharm (67/100), emra-med, Orifarm (84/100), AxiCorp (69/100), Pharma Trade (59/100) |
Moz Domain Authority 31/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #625,363 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Seit 1979 Marktführer im Arzneimittelimport. kohlpharma macht Arzneimittel in Deutschland bezahlbar. Entdecken Sie unsere Services für Apotheken & Industrie." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), FAQ schema, + Microdata, og:title, og:description, Twitter cards, canonical. Adding Organization schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Apache.
Social footprint: verified profiles on LinkedIn, Facebook, Instagram; no detected presence on X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is kohlpharma?", Claude could identify the brand as of November 2026. kohlpharma is a Germany-based company that specializes in importing medicines from other EU countries and reselling them within Germany, a practice known as parallel importing of pharmaceuticals, which helps lower drug costs for statutory health insurers and patients. Best known for being one of Germany's leading parallel importers of pharmaceutical drugs.
When asked "Best brands similar to kohlpharma?", Claude would recommend kohlpharma as of November 2026. It's a well-known player in the European pharmaceutical parallel import market, so it would come up naturally if discussing cost-saving drug distribution models in Europe.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
kohlpharma's main competitors in Healthcare: EurimPharm (67/100), Orifarm (84/100), AxiCorp (69/100), Pharma Trade (59/100).
Sources: Brand Analyzer scan
kohlpharma has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 36, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: kohlpharma official site
kohlpharma was founded in 1979. kohlpharma operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
kohlpharma is headquartered in Merzig. kohlpharma operates in the Healthcare category.
Sources: Wikidata
kohlpharma scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: kohlpharma official site
kohlpharma offers imported original pharmaceutical drugs and medical products that are therapeutically identical to those already sold in Germany, provided at lower costs. It also offers services tailored to pharmacies and the pharmaceutical industry related to drug importation and cost-efficient medicine supply.
Sources: kohlpharma official site
kohlpharma is a German company founded in 1979, headquartered in Merzig, that operates as the market leader in pharmaceutical parallel imports. It specializes in importing original medicines and medical products that are therapeutically identical to domestically available products but sold at lower prices, helping to make medication more affordable in Germany.
Sources: kohlpharma official site
kohlpharma imports original pharmaceutical drugs and medical products from other markets that are therapeutically identical to those already sold in Germany, but at lower costs. It provides services to pharmacies and the pharmaceutical industry aimed at ensuring a cost-efficient and secure supply of medicines within the German healthcare system.
Sources: kohlpharma official site
kohlpharma can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: kohlpharma official site
kohlpharma is known for being the long-standing market leader in pharmaceutical import in Germany since 1979, specializing in offering original medicines at reduced prices while maintaining therapeutic equivalence to standard products available domestically.
Sources: kohlpharma official site
kohlpharma's offerings are used by pharmacies, companies within the pharmaceutical industry, and other participants in the German healthcare system who are interested in obtaining medicines at lower costs while maintaining therapeutic equivalence.
Sources: kohlpharma official site
kohlpharma scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
kohlpharma has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (60/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #625,363 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 31/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify kohlpharma from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to kohlpharma: Kodiak Sciences (78/100), Kitsap Mental Health Services (78/100), Boundless (78/100), Konica Minolta Canada (78/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
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