Wetenschappelijk onderzoek, onafhankelijk en betrouwbaar
Kohnstamm Instituut (kohnstamminstituut.nl) scores 66 out of 100 on Brand Analyzer, placing it in the Developing tier among Education brands, Non-profit brands, Government brands, in the 16th percentile of 31589 Education brands.
Kohnstamm Instituut is a Dutch research institute, founded in 1919 and headquartered in Amstelveen, that conducts scientific research on education, training, upbringing, and youth care. It operates independently and provides reliable, evidence-based knowledge to policymakers, educational institutions, government bodies, and professionals. The institute's mission is to improve education, upbringing, and youth care through independent scientific research, positioning itself as a trustworthy source of commissioned research across all age groups and educational sectors in the Netherlands.
| Brand Name | Kohnstamm Instituut |
|---|---|
| Domain | kohnstamminstituut.nl |
| Industry | Education, Non-profit |
| Founded | 1919 |
| Headquarters | Amstelveen |
| Main Competitors | Oberon (76/100), Regioplan (71/100), ITS Radboud University, SEO Economisch Onderzoek (72/100), Sardes (78/100), Nederlands Jeugdinstituut (77/100) |
Moz Domain Authority 38/100 vs category average 46 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #4,393,842 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Het Kohnstamm Instituut doet onderzoek naar onderwijs, opleiding, opvoeding en jeugdhulp. Wetenschappelijk, onafhankelijk en betrouwbaar." (Meta description: 15 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: PHP, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on LinkedIn, X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Kohnstamm Instituut?", Claude could identify the brand as of November 2026. Kohnstamm Instituut is a Dutch research institute, affiliated with the University of Amsterdam, that conducts applied research on education, upbringing, and youth policy for government bodies, schools, and other organizations. It is named after Philip Kohnstamm, an influential Du Best known for Policy-oriented research on education and child development in the Netherlands.
When asked "Best brands similar to Kohnstamm Instituut?", Claude would recommend Kohnstamm Instituut as of November 2026. It's a well-established name in Dutch educational research, so I'd mention it if someone asked about research institutes in that field, though it's not an international consumer brand.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Kohnstamm Instituut's main competitors in Education: Oberon (76/100), Regioplan (71/100), SEO Economisch Onderzoek (72/100), Sardes (78/100), Nederlands Jeugdinstituut (77/100).
Sources: Brand Analyzer scan
Kohnstamm Instituut is an independent Dutch research institute, founded in 1919 and based in Amstelveen, that conducts scientific research on education, training, upbringing, and youth care. It is categorized within education, non-profit, and government-related research sectors, serving as a knowledge provider for policy and practice in these fields.
Sources: Kohnstamm Instituut official site
Kohnstamm Instituut has limited AI-search visibility, scoring 30/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 26, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Kohnstamm Instituut official site
Kohnstamm Instituut was founded in 1919. Kohnstamm Instituut operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Kohnstamm Instituut is headquartered in Amstelveen. Kohnstamm Instituut operates in the Education category.
Sources: Wikidata
Kohnstamm Instituut conducts commissioned, scientific research into education, training, upbringing, and youth care for all age groups and educational sectors. It gathers and disseminates independent, evidence-based knowledge intended to improve policy and practice in these areas, working on behalf of policymakers, educational institutions, and government bodies.
Sources: Kohnstamm Instituut official site
Kohnstamm Instituut offers commissioned research services covering education, training, upbringing, and youth care. Its services include scientific studies and evaluations intended for policymakers, educational institutions, and professionals seeking independent, evidence-based insights across all age groups and educational sectors.
Sources: Kohnstamm Instituut official site
Kohnstamm Instituut scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Kohnstamm Instituut official site
Kohnstamm Instituut can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Kohnstamm Instituut official site
Kohnstamm Instituut's research is used by policymakers, educational institutions, government authorities, and professionals working in education, upbringing, and youth care who need scientifically grounded and independent research to inform policy and practice.
Sources: Kohnstamm Instituut official site
Kohnstamm Instituut is known for being a long-standing, independent Dutch research institute-founded in 1919-that specializes in scientific research on education, upbringing, and youth care. It is recognized for providing reliable, independent knowledge used by policymakers and professionals in the education and youth care sectors.
Sources: Kohnstamm Instituut official site
Kohnstamm Instituut scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Kohnstamm Instituut has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #4,393,842 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 38/100 and thin schema.org structured data. In a live check, Claude could already identify Kohnstamm Instituut from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Kohnstamm Instituut: Knimbus (66/100), Stadtgemeinde Klosterneuburg (66/100), Koldinghus (66/100), Krav Maga Federation (66/100).
A step up - brands to learn from: 作业帮 (Zuoyebang) (71/100), Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100).
Category leader: Canva (97/100).
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