Free, safe, anonymous mental wellbeing support
Kooth (kooth.com) earns a Brand Analyzer score of 77 out of 100, placing it in the Brand-Ready tier among Healthcare brands, Non-profit brands, Technology brands. Among 3848 Healthcare brands analyzed, Kooth ranks in the 67th percentile (category average 73, leader 96). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 98/100, Digital Presence 100/100, Visual Identity 93/100, Messaging Clarity 100/100, Trust Foundation 93/100, AI Discoverability 41/100, Brand Authority 28/100.
Kooth is an online mental wellbeing platform providing free, safe, and anonymous emotional support to young people and adults. It operates as an accessible digital community offering professional support without requiring referrals or waiting lists. Positioned within the healthcare, non-profit, and technology sectors, Kooth aims to bridge the gap between individuals and mental health professionals, emphasizing ease of access and user anonymity.
| Brand Name | Kooth |
|---|---|
| Domain | kooth.com |
| Industry | Healthcare, Non-profit |
| Main Competitors | Togetherall, BetterHelp (92/100), Talkspace (90/100), 7 Cups, SilverCloud Health |
Moz Domain Authority 52/100 vs category average 36 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #149,282 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Kooth appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Kooth is your online mental wellbeing community. Access free, safe and anonymous" (Meta description: 12 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Express, Cloudflare, React.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Kooth scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Kooth has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (47/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #149,282 (Tranco) and a Moz Domain Authority of 52/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Kooth from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Kooth?", Claude could identify the brand as of August 2026. Kooth is a UK-based digital mental health platform that provides free, anonymous online counselling and peer support communities, largely commissioned through the NHS for young people and adults. Best known for Providing NHS-commissioned online mental health support and counselling, especially for young people, through an anonymous digital platform.
When asked "Best brands similar to Kooth?", Claude would recommend Kooth as of August 2026. It's a well-known and widely used digital mental health provider in the UK, so it would naturally come up when discussing similar online therapy or mental health support brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Kooth's main competitors include Togetherall, BetterHelp (92/100), Talkspace (90/100), 7 Cups, SilverCloud Health. These companies compete in the Healthcare space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Kooth and BetterHelp are competitors in Healthcare. Brand Analyzer scores Kooth at 77/100 and BetterHelp at 92/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to Kooth include Togetherall, BetterHelp (92/100), Talkspace (90/100), 7 Cups, SilverCloud Health. Each is an established option in the Healthcare space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Kooth has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 38, trust 22, recommendation 47). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Kooth official site
Kooth scores 47/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Kooth official site
Kooth is an online mental wellbeing platform that provides free, safe, and anonymous emotional support to individuals seeking help with mental health concerns. It is categorized within healthcare, non-profit, and technology sectors, and functions as a digital community connecting users with professional support without requiring referrals or waiting lists.
Sources: Kooth official site
Kooth provides online mental wellbeing support through a digital community platform. It offers free, safe, and anonymous access to emotional support and professional guidance, removing barriers such as referrals, waiting lists, and judgment that often accompany traditional mental health services.
Sources: Kooth official site
Kooth can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Kooth official site
Kooth offers an online mental wellbeing community and professional support services, providing free, safe, and anonymous access to emotional and mental health support. This includes community-based interaction and connection with mental health professionals, all delivered digitally without requiring referrals or waiting lists.
Sources: Kooth official site
Kooth is used by individuals, including young people and adults, who are seeking free and confidential mental health and emotional wellbeing support online.
Sources: Kooth official site
Kooth is known for offering free, anonymous, and accessible online mental health support without requiring referrals or waiting lists, distinguishing it from traditional mental health services that often involve longer access processes.
Sources: Kooth official site
Ranked closest to Kooth: Kaufman Hall (77/100), Hilo (77/100), Lark Health (77/100), Lensway (77/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), Zimmer Biomet (81/100).
Category leader: Elsevier (96/100).