Gemeinsam gegen Krebs
Krebsliga (krebsliga.ch) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Non-profit brands, in the 36th percentile of 19788 Healthcare brands.
Krebsliga is a Swiss non-profit association founded in 1910 and headquartered in Bern, dedicated to cancer support and prevention. It serves as a central point of contact for people diagnosed with cancer, their families, and the general public, offering information, personal counseling, and support. The organization is also involved in cancer prevention efforts and supports research into the disease, positioning itself as a trustworthy, nationwide resource for all cancer-related questions in Switzerland.
| Brand Name | Krebsliga |
|---|---|
| Domain | krebsliga.ch |
| Industry | Healthcare, Non-profit |
| Founded | 1910 |
| Headquarters | Bern |
| Main Competitors | Deutsche Krebshilfe (73/100), Cancer Research UK (91/100), American Cancer Society (94/100), Ligue contre le cancer (74/100), Macmillan Cancer Support (87/100) |
Ranked #391,317 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Die Krebsliga informiert, unterstützt und begleitet Betroffene und Angehörige. Drehscheibe für alle Fragen zu Krebs, Beratung, Prävention und Forschung." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on Instagram, LinkedIn, YouTube, X (Twitter); no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Krebsliga?", Claude could identify the brand as of November 2026. Krebsliga Schweiz (Swiss Cancer League) is the national umbrella organization for cancer support in Switzerland, coordinating a network of cantonal cancer leagues that provide counseling, support services, and information to cancer patients and their families. It also funds cance Best known for Being Switzerland's leading cancer support and advocacy organization, offering patient counseling and funding cancer research.
When asked "Best brands similar to Krebsliga?", Claude would recommend Krebsliga as of November 2026. It's the most prominent and trusted cancer support organization in Switzerland, so it would naturally come up for anyone asking about cancer charities or patient support services there.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Krebsliga's main competitors in Healthcare: Deutsche Krebshilfe (73/100), Cancer Research UK (91/100), American Cancer Society (94/100), Ligue contre le cancer (74/100), Macmillan Cancer Support (87/100).
Sources: Brand Analyzer scan
Krebsliga offers information services about cancer, personal and family counseling, support programs for patients and their relatives, cancer prevention initiatives, and involvement in cancer research funding and coordination.
Sources: Krebsliga official site
Krebsliga is a Swiss non-profit association founded in 1910 and based in Bern, dedicated to supporting people affected by cancer and their families. It functions as a national hub for information, counseling, prevention, and cancer research in Switzerland.
Sources: Krebsliga official site
Krebsliga has limited AI-search visibility, scoring 31/100 on Brand Analyzer's AI visibility composite (visibility 30, trust 17, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Krebsliga official site
Krebsliga was founded in 1910. Krebsliga operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Krebsliga is headquartered in Bern. Krebsliga operates in the Healthcare category.
Sources: Wikidata
Krebsliga informs, supports, and accompanies people with cancer and their relatives. It provides comprehensive information on cancer, offers personal counseling and support services, and engages in cancer prevention initiatives and research efforts.
Sources: Krebsliga official site
Krebsliga scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Krebsliga official site
Krebsliga can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Krebsliga official site
Krebsliga's services are used by people diagnosed with cancer, their family members and caregivers, as well as members of the public interested in cancer prevention, and donors who support its research and support initiatives.
Sources: Krebsliga official site
Krebsliga is known for being Switzerland's central, trusted organization addressing all aspects of cancer, including patient and family support, public information, prevention campaigns, and funding or involvement in cancer research.
Sources: Krebsliga official site
Krebsliga scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Krebsliga has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is trust (17/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #391,317 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Krebsliga from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Krebsliga: Deutsche Krebshilfe (73/100), Koneksa Health (73/100), Los Angeles County Department of Public Health (73/100), LADR (73/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
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