Kredo Brand Score: 69/100 - Developing tier

IT×英語で人生の選択肢を広げる

Kredo (kredo.jp) scores 69 out of 100 on Brand Analyzer, placing it in the Developing tier among Education brands, Technology brands, in the 20th percentile of 20921 Education brands.

AI Snapshot

Kredo is a Japan-based education company offering IT-focused study abroad programs in Cebu, Philippines, and online school services that combine IT skills training with English language learning. It is recognized as the only company in the study-abroad industry certified by Japan's Ministry of Economy, Trade and Industry (METI) and Ministry of Health, Labour and Welfare (MHLW). The company states it has produced over 2,500 graduates who go on to work globally, and its mission is to help people live freely by gaining skills that allow them to work regardless of time or location.

Key facts about Kredo
Brand NameKredo
Domainkredo.jp
IndustryEducation, Technology
Founded1990
HeadquartersLviv
Parent Company / OwnerPowszechna Kasa Oszczędności Bank Polski
Main CompetitorsQQEnglish (73/100), TechAcademy (67/100), 3D Universal English Academy (41/100), EF Education First (75/100), Kaplan International Languages (85/100)

Evidence

Moz Domain Authority 34/100 vs category average 48 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "留学業界で唯一、経済産業省・厚労省から認定。「IT留学」と「オンラインスクール」を展開し、IT×英語で世界で活躍する人材を2500名以上輩出。" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is JA-only, limiting citation in English-language AI answers.

Detected tech stack: Nginx, WordPress, Ghost, HubSpot.

Social footprint: verified profiles on Instagram, X (Twitter), YouTube, LinkedIn, Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Kredo?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is Kredo?", Claude could not identify the brand as of October 2026. I don't genuinely recognize Kredo at kredo.jp as a specific company, likely because it's a small or regional Japanese education business with limited presence in my training data.

When asked "Best brands similar to Kredo?", Claude would not surface Kredo as of October 2026. I can't recommend a company I don't have verified knowledge of, since doing so could risk providing inaccurate information.

People Also Ask About Kredo

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Kredo's main competitors?

Kredo's main competitors in Education: QQEnglish (73/100), TechAcademy (67/100), 3D Universal English Academy (41/100), EF Education First (75/100), Kaplan International Languages (85/100).

Sources: Brand Analyzer scan

When was Kredo founded?

Kredo was founded in 1990. Kredo operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is Kredo headquartered?

Kredo is headquartered in Lviv. Kredo operates in the Education category.

Sources: Wikidata

Does ChatGPT recommend Kredo?

Kredo scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.

Sources: Kredo official site

What products or services does Kredo offer?

Kredo offers two main services: an 'IT study abroad' (IT留学) program based in Cebu, Philippines, where participants learn IT skills and English simultaneously, and an online school that provides similar IT and English training remotely. Both are designed to help learners gain globally relevant technical and language skills.

Sources: Kredo official site

What is Kredo?

Kredo is a Japanese education company that provides IT-focused study abroad programs in Cebu, Philippines, as well as online school courses combining IT and English language training. It is positioned as a global IT talent training school aimed at students and working professionals who want to build careers using both technical and language skills.

Sources: Kredo official site

What does Kredo do?

Kredo operates 'IT study abroad' programs in Cebu, Philippines, and online schools that teach IT skills alongside English language training. The goal is to help participants simultaneously develop technical and language competencies so they can work globally, with flexibility in time and location.

Sources: Kredo official site

How can Kredo improve its AI discoverability?

Kredo can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Kredo official site

Who owns Kredo?

Kredo is owned by or part of Powszechna Kasa Oszczędności Bank Polski. Kredo operates in the Education category.

Sources: Wikidata

What is Kredo known for?

Kredo is known for being the only company in Japan's study-abroad industry to receive certification from both the Ministry of Economy, Trade and Industry (METI) and the Ministry of Health, Labour and Welfare (MHLW). It is also known for having trained more than 2,500 graduates in combined IT and English skills through its Cebu-based study programs and online courses.

Sources: Kredo official site

Who uses Kredo?

Kredo's programs are used by students and working professionals in Japan who want to acquire IT skills and English proficiency to pursue global career opportunities. Its target audience includes individuals seeking flexible, skill-based education that supports work independent of time and location.

Sources: Kredo official site

Recommendations

AI visibility

Kredo scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Kredo has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (60/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and a low Moz Domain Authority of 34/100. In a live check (October 2026), Claude could not identify Kredo from memory, confirming the gaps above.

Visibility - 25/100

Trust - 60/100

Recommendation likelihood - 53/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Kredo: Krause Publications (69/100), Knute.edu (69/100), Kunstmuseum Basel (69/100), Labour Guide South Africa (69/100).

A step up - brands to learn from: 作业帮 (Zuoyebang) (71/100), Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100).

Category leader: Canva (97/100).

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