Helsehjelp når det passer deg
Kry (kry.no) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Technology brands, in the 59th percentile of 6936 Healthcare brands.
Kry is a Norwegian healthcare provider offering access to doctors, psychologists, and nurses through video consultations and physical clinics. It combines digital health services with a travel clinic in Oslo and supports general practitioners in improving operational efficiency. Kry positions itself as a flexible healthcare actor serving both private individuals seeking quick medical help and medical centers aiming for better patient management, operating within the healthcare and technology sectors in Norway.
| Brand Name | Kry |
|---|---|
| Domain | kry.no |
| Industry | Healthcare, Technology |
| Main Competitors | Dr.Dropin (71/100), MinDoktor, Volvat (70/100), Aleris (82/100), Livi (83/100), Babylon Health (56/100), Teladoc Health (87/100) |
Moz Domain Authority 36/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,278,278 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Få hjelp av lege, psykolog eller sykepleier når det passer deg. Vi i Kry hjelper deg over video eller på vår reiseklinikk i Oslo." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NB-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js.
Social footprint: verified profiles on Instagram, Facebook, LinkedIn, X (Twitter), GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Kry?", Claude could identify the brand as of September 2026. Kry is a digital healthcare company offering video consultations with doctors, psychologists, and other healthcare professionals through its app, operating in Sweden, Norway, and other European markets (in some countries it operates under the name Livi). Best known for Pioneering telemedicine video consultations with doctors via a mobile app in the Nordics.
When asked "Best brands similar to Kry?", Claude would recommend Kry as of September 2026. It's one of the best known digital healthcare/telemedicine providers in Scandinavia, so it fits naturally alongside similar telehealth brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Kry's main competitors in Healthcare: Dr.Dropin (71/100), Volvat (70/100), Aleris (82/100), Livi (83/100), Babylon Health (56/100).
Sources: Brand Analyzer scan
Kry has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 55, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Kry official site
Kry offers video consultations with doctors, psychologists, and nurses, as well as in-person visits at its physical travel clinic in Oslo. Additionally, it provides services to general practitioners and medical centers aimed at making their operations more efficient and improving patient follow-up.
Sources: Kry official site
Kry scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Kry official site
Kry is a Norwegian healthcare company that provides access to medical professionals-doctors, psychologists, and nurses-through digital video consultations and physical clinics, including a travel clinic in Oslo. It combines online and in-person healthcare services with support for general practitioners to improve clinic operations.
Sources: Kry official site
Kry connects patients with doctors, psychologists, and nurses via video consultations or in-person visits at its Oslo travel clinic. It also assists general practitioners and medical centers with more efficient operations, aiming to make healthcare access faster and more flexible for patients while supporting healthcare providers in their daily practice.
Sources: Kry official site
Kry can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Kry official site
Kry is used by private individuals seeking quick access to a doctor, psychologist, or nurse, as well as by general practitioners and medical centers looking to operate more efficiently and provide better patient follow-up.
Sources: Kry official site
Kry is known for combining digital video consultations with physical clinic services in Norway, allowing patients to consult doctors, psychologists, or nurses remotely or in person. It is also recognized for offering solutions to general practitioners aimed at streamlining clinic operations and improving patient care efficiency.
Sources: Kry official site
Kry scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Kry has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (55/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,278,278 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 36/100 and thin schema.org structured data. In a live check, Claude could already identify Kry from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Kry: Kosmoderma (78/100), Kontakt.io (78/100), Faculteit Geneeskunde KU Leuven (78/100), La Roche-Posay (78/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), ZOLL Data Systems (81/100).
Category leader: Booksy (96/100).
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