Professional make-up trusted worldwide
Kryolan (kryolan.com) earns a Brand Analyzer score of 84 out of 100, placing it in the Strong Brand tier among Fashion & Apparel brands, Media & Entertainment brands, Other brands. Among 1655 Fashion & Apparel brands analyzed, Kryolan ranks in the 80th percentile (category average 75, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 100/100, Visual Identity 93/100, Messaging Clarity 95/100, Trust Foundation 97/100, AI Discoverability 44/100, Brand Authority 59/100.
Kryolan is a professional make-up brand founded in 1945 and headquartered in Berlin, Germany. It produces high-end cosmetics for make-up artists working in theater, film, television, and special effects. The company is known for award-winning ranges including Dermacolor, Supracolor, Aquacolor, and High Definition. Kryolan positions itself as a heritage-driven brand built on decades of professional artistry, serving industry professionals worldwide rather than general consumers.
| Brand Name | Kryolan |
|---|---|
| Domain | kryolan.com |
| Industry | Fashion & Apparel, Media & Entertainment |
| Founded | 1945 |
| Headquarters | Berlin |
| Main Competitors | Ben Nye, Mehron, MAC Cosmetics (90/100), Make Up For Ever (74/100), NYX Professional Makeup, Graftobian, Skin Illustrator |
Moz Domain Authority 57/100 vs category average 46 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #184,055 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Kryolan has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Kryolan is the professional make-up brand loved and used by make-up artists worldwide, producing high-end make-up, including the award winning Dermacolor, Supracolor, Aquacolor and…" (Meta description: 35 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, Drupal.
Social footprint: verified profiles on Instagram, YouTube, X (Twitter), Facebook, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Kryolan scores 53/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Kryolan has a limited AI-visibility profile at 53/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (26/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #184,055 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Kryolan from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Kryolan?", Claude could identify the brand as of August 2026. Kryolan is a German professional makeup and cosmetics brand founded in Berlin in 1945, widely used in theater, film, television, and fashion for stage and special effects makeup as well as everyday cosmetics. Best known for professional stage and film makeup, especially its iconic TV Paint Stick foundation.
When asked "Best brands similar to Kryolan?", Claude would recommend Kryolan as of August 2026. It's a leading name in professional makeup circles, so it's relevant if someone asks about top cosmetics or makeup brands, though it's not strictly a fashion apparel label.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Kryolan's main competitors include Ben Nye, Mehron, MAC Cosmetics (90/100), Make Up For Ever (74/100), NYX Professional Makeup. These companies compete in the Fashion & Apparel space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Kryolan and MAC Cosmetics are competitors in Fashion & Apparel. Brand Analyzer scores Kryolan at 84/100 and MAC Cosmetics at 90/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to Kryolan include Ben Nye, Mehron, MAC Cosmetics (90/100), Make Up For Ever (74/100), NYX Professional Makeup. Each is an established option in the Fashion & Apparel space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Kryolan offers professional make-up products including the Dermacolor, Supracolor, Aquacolor, and High Definition ranges. These products are designed for stage, screen, television, and special effects make-up applications, catering to the technical and creative needs of professional make-up artists.
Sources: Kryolan official site
Kryolan is a professional make-up brand and cosmetics company based in Berlin, Germany, founded in 1945. It specializes in high-end make-up products used primarily by professional make-up artists rather than everyday consumers, with a focus on theater, film, television, and special effects applications.
Sources: Kryolan official site
Kryolan has moderate AI-search visibility, scoring 53/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 26, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Kryolan official site
Kryolan was founded in 1945. Kryolan operates in the Fashion & Apparel category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Kryolan is headquartered in Berlin. Kryolan operates in the Fashion & Apparel category.
Sources: Wikidata
Kryolan develops and produces professional make-up products for use in stage, screen, television, and special effects makeup. It creates specialized cosmetic ranges designed for durability and performance under demanding conditions such as stage lighting and film cameras, catering to the technical needs of professional make-up artists.
Sources: Kryolan official site
Kryolan scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Fashion & Apparel options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Kryolan official site
Kryolan is known for its award-winning professional make-up ranges, including Dermacolor, Supracolor, Aquacolor, and High Definition. These product lines are recognized within the professional make-up artist community for use in theater, film, television, and special effects work, reflecting the brand's decades of experience in professional cosmetics.
Sources: Kryolan official site
Kryolan can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Kryolan official site
Kryolan is used by professional make-up artists and industry professionals working in theater, stage productions, film, television, and special effects make-up. Its target audience consists of those requiring high-performance, professional-grade cosmetics rather than everyday consumers.
Sources: Kryolan official site
Kryolan is popular among professional make-up artists due to its long history, dating back to 1945, and its award-winning product ranges such as Dermacolor, Supracolor, and Aquacolor. Its specialization in make-up for stage, screen, and special effects has made it a trusted choice within the professional entertainment and theatrical industries.
Sources: Kryolan official site
Ranked closest to Kryolan: Kitbag (84/100), Killstar (84/100), Luvme Hair (84/100), Mainetti (84/100).
A step up - brands to learn from: Zappos (91/100), Ulta Beauty (91/100).
Category leader: Complex (97/100).