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KTO (kto.com) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Sports & Fitness brands, Media & Entertainment brands, Finance brands, in the 69th percentile of 3706 Sports & Fitness brands.
KTO (kto.com) is an online sports betting platform authorized and legalized to operate in Brazil, founded in 1999 and headquartered in Malakoff. It offers Brazilian sports fans a betting service with competitive odds, security, and transparency, including withdrawals via Pix. KTO positions itself as combining international betting industry experience with a focus on football and other sports popular in Brazil, targeting sports enthusiasts seeking a reliable, legal betting platform.
| Brand Name | KTO |
|---|---|
| Domain | kto.com |
| Industry | Sports & Fitness, Media & Entertainment |
| Founded | 1999 |
| Headquarters | Malakoff |
| Main Competitors | Bet365 (83/100), Betano (77/100), Betfair (86/100), Sportingbet, Bwin (85/100), Pixbet, Betsson (90/100) |
Moz Domain Authority 54/100 vs category average 45 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #293,474 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Faça uma aposta na KTO Bet! Promoções exclusivas, saque com Pix e odds incríveis! Casa de aposta autorizada e legalizada!" (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is PT-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), YouTube, Instagram, Facebook, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is KTO?", Claude could identify the brand as of September 2026. KTO is an online sports betting and casino platform that operates in several international markets, with a particularly strong presence in Brazil, offering sports wagering, live betting, and casino games. Best known for Online sports betting and casino gambling, especially popular among Brazilian users.
When asked "Best brands similar to KTO?", Claude would not surface KTO as of September 2026. It's a gambling platform rather than a genuine sports or fitness brand, so it wouldn't fit a recommendation list focused on sports/fitness companies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
KTO's main competitors in Sports & Fitness: Bet365 (83/100), Betano (77/100), Betfair (86/100), Bwin (85/100), Betsson (90/100).
Sources: Brand Analyzer scan
KTO has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 22, trust 54, recommendation 43). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: KTO official site
KTO was founded in 1999. KTO operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
KTO is headquartered in Malakoff. KTO operates in the Sports & Fitness category.
Sources: Wikidata
KTO scores 43/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority.
Sources: KTO official site
KTO can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: KTO official site
KTO offers online sports betting services, including odds on various sporting events, exclusive promotions, and withdrawal options via the Pix payment system.
Sources: KTO official site
KTO is an online sports betting company operating under the brand KTO Bet, authorized and legalized to offer betting services in Brazil. It was founded in 1999 and is headquartered in Malakoff.
Sources: KTO official site
KTO provides an online sports betting platform where users can place bets on sporting events, offering competitive odds and withdrawal options via Pix. It focuses on delivering a secure, legal betting experience tailored to Brazilian sports fans, particularly those interested in football.
Sources: KTO official site
KTO scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
KTO has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (54/100) and its weakest is visibility (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #293,474 (Tranco) and a Moz Domain Authority of 54/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify KTO from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to KTO: Kryptonite (81/100), Kryptek (81/100), Lakmé Salon (81/100), Legea (81/100).
A step up - brands to learn from: Yonex (91/100), Yakima (91/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.