Portal für die Kunststoffindustrie
Kunststoffe.de (kunststoffe.de) earns a Brand Analyzer score of 69 out of 100, placing it in the Developing tier among Manufacturing brands, Media & Entertainment brands, Technology brands. Among 4132 Manufacturing brands analyzed, Kunststoffe.de ranks in the 33rd percentile (category average 73, leader 96). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 73/100, Digital Presence 82/100, Visual Identity 93/100, Messaging Clarity 100/100, Trust Foundation 70/100, AI Discoverability 61/100, Brand Authority 25/100.
Kunststoffe.de is a German-language industry portal covering the plastics (Kunststoff) sector. It bundles specialist articles, news, job listings, product announcements, and scientific dissertations related to plastics and plastics engineering. The site targets professionals, engineers, researchers, and companies within the plastics industry, positioning itself as a central information source for the field. It is categorized under Manufacturing, Media & Entertainment, and Technology.
| Brand Name | Kunststoffe.de |
|---|---|
| Domain | kunststoffe.de |
| Industry | Manufacturing, Media & Entertainment |
| Main Competitors | Plastverarbeiter (59/100), K-Zeitung (69/100), Plasticker (66/100), Plastics Today (86/100), Kunststoff Information (KI) (69/100) |
Moz Domain Authority 44/100 vs category average 35 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #744,430 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Fachinformationen, Nachrichten, Stellenmarkt, Produktneuheiten und Wissen rund um Kunststoffe" (Meta description: 9 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js.
Social footprint: verified profiles on YouTube, X (Twitter), LinkedIn, Instagram; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Kunststoffe.de scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Kunststoffe.de has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #744,430 (Tranco) and a Moz Domain Authority of 44/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Kunststoffe.de from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Kunststoffe.de?", Claude could identify the brand as of August 2026. Kunststoffe.de is the online presence of Kunststoffe magazine, a long-running German trade publication by Carl Hanser Verlag that covers news, technology, and trends in plastics engineering and manufacturing. Best known for being a leading German-language trade publication and news portal for the plastics industry.
When asked "Best brands similar to Kunststoffe.de?", Claude would recommend Kunststoffe.de as of August 2026. It's a well-known and trusted industry resource for plastics manufacturing news in the German-speaking market, so I'd mention it if someone wanted trade media in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Kunststoffe.de's main competitors include Plastverarbeiter (59/100), K-Zeitung, Plasticker, Plastics Today, Kunststoff Information (KI). These companies compete in the Manufacturing space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Kunststoffe.de and Plastverarbeiter are competitors in Manufacturing. Brand Analyzer scores Kunststoffe.de at 69/100 and Plastverarbeiter at 59/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to Kunststoffe.de include Plastverarbeiter (59/100), K-Zeitung, Plasticker, Plastics Today, Kunststoff Information (KI). Each is an established option in the Manufacturing space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Kunststoffe.de has limited AI-search visibility, scoring 30/100 on Brand Analyzer's AI visibility composite (visibility 22, trust 26, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Kunststoffe.de official site
Kunststoffe.de offers a range of content and services including industry news, technical/specialist articles, a job market (Stellenmarkt) for career opportunities, product innovation announcements, and access to scientific dissertations related to plastics and plastics engineering.
Sources: Kunststoffe.de official site
Kunststoffe.de scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Kunststoffe.de official site
Kunststoffe.de is a German-language online trade portal dedicated to the plastics (Kunststoff) industry. It serves as a central hub for professionals seeking industry news, technical articles, job postings, and product updates related to plastics and plastics engineering.
Sources: Kunststoffe.de official site
Kunststoffe.de aggregates and publishes specialist information for the plastics industry, including news articles, technical knowledge, a job market (Stellenmarkt), new product announcements, and scientific dissertations. It functions as a comprehensive resource portal connecting professionals with relevant industry content and career opportunities.
Sources: Kunststoffe.de official site
Kunststoffe.de can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Kunststoffe.de official site
Kunststoffe.de is used by professionals, engineers, researchers, and companies operating within the plastics and plastics engineering industry, who rely on it for specialized news, technical knowledge, career opportunities, and product information.
Sources: Kunststoffe.de official site
Kunststoffe.de is known for being a comprehensive German-language portal for the plastics industry, combining technical articles, industry news, a job board, and product innovations in one place. It is also recognized for including scientific dissertations, making it a resource for both practical and academic audiences within plastics engineering.
Sources: Kunststoffe.de official site
Ranked closest to Kunststoffe.de: Automation NEXT (69/100), Kohler (69/100), K-Zeitung (69/100), Leco (69/100).
A step up - brands to learn from: Zarpac (71/100), Yazaki Group (71/100).
Category leader: MediaTek (96/100).