Find Your Perfect Property
Lamudi (lamudi.co.ke) scores 55 out of 100 on Brand Analyzer, placing it in the Early Stage tier among Real Estate brands, E-commerce brands, in the 4th percentile of 10683 Real Estate brands.
Lamudi (lamudi.co.ke) is an online real estate marketplace operating in Kenya, founded in 2013 and headquartered in Berlin. It aggregates property listings to help users buy, sell, or rent real estate, connecting buyers, renters, sellers, agents, and developers through a single platform. The company positions itself as Kenya's go-to property portal, emphasizing ease of use and transparency in property search and transactions, falling under the Real Estate and E-commerce categories.
| Brand Name | Lamudi |
|---|---|
| Domain | lamudi.co.ke |
| Industry | Real Estate, E-commerce |
| Founded | 2013 |
| Headquarters | Berlin |
| Main Competitors | Property24 Kenya (51/100), BuyRentKenya (78/100), PigiaMe (61/100), Jiji Kenya (65/100) |
Moz Domain Authority 26/100 vs category average 37 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Lamudi has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "2026 Copyright | All Rights Reserved." (Meta description: 6 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Lamudi?", Claude could identify the brand as of October 2026. Lamudi is an online real estate marketplace operating in emerging markets across Africa and Asia, including Kenya, where it lists properties for sale and rent. It connects property buyers, renters, agents, and developers through a classifieds style listing platform. Best known for Online property listing portal for buying and renting real estate in emerging markets like Kenya and the Philippines.
When asked "Best brands similar to Lamudi?", Claude would recommend Lamudi as of October 2026. It's one of the more established property listing platforms in Kenya, so it's worth mentioning alongside competitors like Property24 or Jiji when discussing real estate portals.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Lamudi's main competitors in Real Estate: Property24 Kenya (51/100), BuyRentKenya (78/100), PigiaMe (61/100), Jiji Kenya (65/100).
Sources: Brand Analyzer scan
Lamudi has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 55, trust 12, recommendation 27). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Lamudi official site
Lamudi was founded in 2013. Lamudi operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Lamudi is headquartered in Berlin. Lamudi operates in the Real Estate category.
Sources: Wikidata
Lamudi scores 27/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Lamudi official site
Lamudi is an online real estate marketplace based in Kenya, part of a platform founded in 2013 and headquartered in Berlin. It functions as a property portal where users can search, list, and compare real estate for sale or rent.
Sources: Lamudi official site
Lamudi aggregates property listings from sellers, agents, and developers across Kenya, allowing home buyers and renters to search, compare, and connect with property providers through an online platform. It aims to simplify the process of finding and transacting property.
Sources: Lamudi official site
Lamudi can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Lamudi official site
Lamudi offers an online real estate marketplace featuring property listings for sale and rent, including residential and other property types. It provides tools for buyers, renters, sellers, agents, and developers to list properties, search listings, and connect with each other for transactions.
Sources: Lamudi official site
Lamudi is used by home buyers, renters, property sellers, real estate agents, and property developers in Kenya who are seeking an online marketplace to find, list, or transact property.
Sources: Lamudi official site
Lamudi is known for being one of Kenya's online real estate portals that consolidates property listings for buying, selling, and renting, positioning itself as an easy-to-use marketplace connecting buyers, sellers, agents, and developers.
Sources: Lamudi official site
Lamudi scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Lamudi has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (55/100) and its weakest is trust (12/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 26/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Lamudi from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Lamudi: Kite Realty (55/100), Jameson Sotheby’s International Realty (55/100), EverTrue (55/100), National Flooring (55/100).
A step up - brands to learn from: 信义玻璃控股有限公司 (Xinyi Glass Holdings Limited) (56/100), Wind Inspection Services (56/100).
Category leader: Chaos (95/100).
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