Smarter Insurance Decisions Start Here
Verisk (leadid.com) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Finance brands, Technology brands, SaaS brands, in the 63rd percentile of 11849 Finance brands.
Verisk is an American data analytics and risk assessment company founded in 1971, headquartered in Jersey City. It serves as a strategic data analytics and technology partner to the global insurance industry, providing data foundations and analytics infrastructure used across underwriting, claims, and life insurance solutions. Verisk combines advanced data analytics, technology, scientific research, and industry knowledge to help insurers assess and price risk. Its clients include property & casualty and life insurance companies, underwriters, claims professionals, and regulators worldwide.
| Brand Name | Verisk |
|---|---|
| Domain | leadid.com |
| Industry | Finance, Technology |
| Founded | 1971 |
| Headquarters | Jersey City |
| Main Competitors | LexisNexis Risk Solutions, CoreLogic (76/100), Moody's Analytics (82/100), Guidewire Software (70/100), Milliman (84/100), Swiss Re (82/100), Munich Re (90/100) |
Moz Domain Authority 27/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The leading strategic data analytics and technology partner to the global insurance industry." (Meta description: 13 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, YouTube, Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Verisk's main competitors in Finance: CoreLogic (76/100), Moody's Analytics (82/100), Guidewire Software (70/100), Milliman (84/100), Swiss Re (82/100).
Sources: Brand Analyzer scan
Verisk is an American data analytics and risk assessment firm founded in 1971 and headquartered in Jersey City. It functions as a strategic data analytics and technology partner to the global insurance industry, providing the data foundation used across underwriting, claims, and life insurance decisions.
Sources: Verisk official site
Verisk has limited AI-search visibility, scoring 31/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 22, recommendation 54). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Verisk official site
Verisk was founded in 1971. Verisk operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Verisk is headquartered in Jersey City. Verisk operates in the Finance category.
Sources: Wikidata
Verisk provides data analytics, technology, and scientific research services to the global insurance industry. It helps property & casualty and life insurers, underwriters, claims professionals, and regulators assess and price risk by supplying data-driven tools and infrastructure used across underwriting, claims processing, and life insurance solutions.
Sources: Verisk official site
Verisk scores 54/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Verisk official site
Verisk is used by property & casualty and life insurance companies, underwriters, claims professionals, and regulators worldwide who need data-driven insurance risk solutions.
Sources: Verisk official site
Verisk is known for being a leading source of data and analytics for the insurance industry, serving as the data foundation behind insurance underwriting, claims, and risk assessment decisions used by insurers and regulators worldwide.
Sources: Verisk official site
Verisk can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Verisk official site
Verisk scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Verisk has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (54/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 27/100 and thin schema.org structured data.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Verisk: Lazard Asset Management (79/100), Equifax Workforce Solutions (79/100), LeadPops (79/100), L'Économiste Maghrébin (79/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), Zoya (81/100).
Category leader: Stripe (97/100).
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