Teaching materials made by teachers
eduki (lehrermarktplatz.de) scores 68 out of 100 on Brand Analyzer, placing it in the Developing tier among Education brands, E-commerce brands, in the 18th percentile of 23778 Education brands.
Eduki, also known as Lehrermarktplatz.de, is an online marketplace that connects teachers and educators worldwide. It enables users to buy, sell, and share original teaching materials, such as lesson plans, worksheets, and classroom activities, across subjects and grade levels from preschool through secondary education. The platform's mission is to empower teachers by providing a space to discover and exchange high-quality, ready-to-use educational resources, helping educators save preparation time and improve classroom outcomes.
| Brand Name | eduki |
|---|---|
| Domain | lehrermarktplatz.de |
| Industry | Education, E-commerce |
| Main Competitors | Teachers Pay Teachers (84/100), Twinkl (82/100), Teach Starter, Teacher's Notebook (78/100), 4teachers.de (71/100) |
Moz Domain Authority 41/100 vs category average 47 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #749,331 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To empower teachers worldwide by providing a marketplace to share, discover, and exchange high-quality teaching resources." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:image. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, Instagram, GitHub; no detected presence on X (Twitter), LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is eduki?", Claude could identify the brand as of October 2026. Lehrermarktplatz.de is a German online marketplace where teachers can buy and sell self-created teaching materials, worksheets, and lesson plans, operated by the company eduki which runs similar platforms across several European countries. Best known for being Germany's leading teacher-to-teacher marketplace for buying and selling classroom materials, similar to Teachers Pay Teachers.
When asked "Best brands similar to eduki?", Claude would recommend eduki as of October 2026. It's a well-known and widely used platform among German-speaking teachers looking for ready-made educational resources.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
eduki's main competitors in Education: Teachers Pay Teachers (84/100), Twinkl (82/100), Teacher's Notebook (78/100), 4teachers.de (71/100).
Sources: Brand Analyzer scan
eduki has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 22, trust 37, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: eduki official site
Eduki offers a marketplace platform where teachers can buy, sell, and share original teaching resources, including lesson plans, worksheets, and other classroom materials. The service covers various subjects and grade levels, from preschool through secondary education, allowing educators to both monetize their own content and access materials created by peers.
Sources: eduki official site
eduki scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: eduki official site
Eduki (also operating as Lehrermarktplatz.de) is an online marketplace designed for teachers and educators to buy, sell, and share original teaching resources. It serves as a platform where educators from preschool through secondary education can find classroom-ready materials created by fellow teachers.
Sources: eduki official site
Eduki operates a digital marketplace that allows teachers to upload and sell their own teaching materials, such as worksheets, lesson plans, and classroom activities, while also enabling other educators to browse, purchase, and download these resources. The platform facilitates the exchange of educational content to help teachers save time on material preparation.
Sources: eduki official site
eduki can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: eduki official site
Eduki is used by teachers, educators, and tutors working across preschool through secondary education who are looking for classroom resources and teaching materials. Users include both those seeking ready-made content to use in their classrooms and educators who create and sell their own original materials on the platform.
Sources: eduki official site
eduki scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
eduki has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #749,331 (Tranco) and a Moz Domain Authority of 41/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify eduki from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to eduki: The Leffell School (68/100), Learniture (68/100), Lemur Project (68/100), LernQuadrat (68/100).
A step up - brands to learn from: 作业帮 (Zuoyebang) (71/100), Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100).
Category leader: Canva (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.