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Lendo (lendo.no) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Finance brands, in the 53rd percentile of 13292 Finance brands.
Lendo (lendo.no) is a Norwegian online loan marketplace that lets private individuals submit a single application to receive offers from multiple banks for products such as mortgages, car loans, credit cards, refinancing and consumer loans. Acting as an independent loan broker, Lendo aims to simplify the loan application process so consumers can compare terms and find more favorable conditions without contacting each bank separately. The service targets Norwegian consumers seeking loans, refinancing, credit cards or improved loan terms.
| Brand Name | Lendo |
|---|---|
| Domain | lendo.no |
| Industry | Finance |
| Main Competitors | Axo Finans (73/100), Advisa (72/100), Sambla (72/100), Likvidum, Zensum |
Moz Domain Authority 33/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #563,936 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Markedsplass for lån - alt fra boliglån og billån til kredittkort, refinansiering og forbrukslån. Vi flyr fra bank til bank for å finne bedre betingelser for deg." (Meta description: 27 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), FAQ schema, Breadcrumb/Website schema, Product/Article schema, canonical. Adding Organization schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NB-only, limiting citation in English-language AI answers.
Detected tech stack: Vue.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Lendo?", Claude could identify the brand as of October 2026. Lendo is a Norwegian financial comparison service that lets consumers compare loan offers (like consumer loans, mortgages, and refinancing) from multiple banks and lenders through a single application. Best known for Comparing and brokering consumer loan offers from multiple Norwegian banks via one application.
When asked "Best brands similar to Lendo?", Claude would recommend Lendo as of October 2026. It's a well-known loan comparison platform in Norway, so it would naturally come up if someone asked for similar services in that market.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Lendo's main competitors in Finance: Axo Finans (73/100), Advisa (72/100), Sambla (72/100).
Sources: Brand Analyzer scan
Lendo offers a loan marketplace service covering several categories: home mortgages (boliglån), car loans (billån), credit cards (kredittkort), refinancing (refinansiering), and consumer/unsecured loans (forbrukslån). Through a single application, users receive comparable offers from multiple partner banks for these products.
Sources: Lendo official site
Lendo is a Norwegian online marketplace for loans, operating at lendo.no. It connects private individuals with multiple banks by letting them submit a single loan application that is then sent to several lenders simultaneously, covering products like mortgages, car loans, credit cards, refinancing and consumer loans.
Sources: Lendo official site
Lendo has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 39, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Lendo official site
Lendo helps consumers find better loan terms by submitting one application on their behalf to multiple banks at once. Users can request offers for mortgages, car loans, credit cards, refinancing or consumer loans, and then compare the responses to choose the most favorable terms, saving them the effort of applying separately to each bank.
Sources: Lendo official site
Lendo scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Lendo official site
Lendo is known for being a loan comparison and brokering marketplace in Norway that allows a single application to generate multiple competing offers from different banks, covering a range of loan types including mortgages, car loans, credit cards, refinancing and consumer loans.
Sources: Lendo official site
Lendo can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Lendo official site
Lendo is used by private individuals in Norway who are seeking a loan, refinancing, a credit card, or better loan terms and want to compare offers from multiple banks without having to apply to each one separately.
Sources: Lendo official site
Lendo scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Lendo has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (57/100) and its weakest is visibility (18/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #563,936 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 33/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Lendo from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Lendo: MeridianLink Mortgage (77/100), LendingFront (77/100), Lerer Hippeau (77/100), Levelset (77/100).
A step up - brands to learn from: Zurich Italia (81/100), Zurich Insurance Group (81/100).
Category leader: Stripe (97/100).
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