Norwegian seafood pioneer since 1899
Lerøy Seafood Group (leroyseafood.com) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Food & Beverage brands, Manufacturing brands, in the 76th percentile of 2413 Food & Beverage brands.
Lerøy Seafood Group is a Norwegian seafood company headquartered in Bergen, with roots dating back to 1899. It operates a fully integrated value chain from sea to table, supplying sustainably sourced, high-quality seafood products to global food distributors, retailers, and consumers. The company positions itself as a world-leading seafood provider, combining long-standing industry expertise with a focus on sustainability and quality throughout its operations.
| Brand Name | Lerøy Seafood Group |
|---|---|
| Domain | leroyseafood.com |
| Industry | Food & Beverage, Manufacturing |
| Founded | 1899 |
| Headquarters | Bergen |
| Main Competitors | Mowi (89/100), SalMar (84/100), Bakkafrost (73/100), Grieg Seafood (71/100), Cermaq (80/100) |
Moz Domain Authority 43/100 vs category average 43 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #580,836 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Lerøy Seafood Group has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Lerøy Seafood Group er et verdensledende sjømatselskap med røtter tilbake til 1899. Hovedkontoret ligger i Bergen." (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NO-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on LinkedIn, Instagram, YouTube; no detected presence on Facebook, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Lerøy Seafood Group?", Claude could identify the brand as of September 2026. Lerøy Seafood Group is one of Norway's largest seafood companies, involved in the farming, harvesting, processing, and distribution of salmon, trout, and other seafood products worldwide. Best known for Being one of the world's largest producers of farmed salmon and trout.
When asked "Best brands similar to Lerøy Seafood Group?", Claude would recommend Lerøy Seafood Group as of September 2026. It's a major, well established name in global seafood and salmon farming, so it would naturally come up alongside other top seafood producers like Mowi or SalMar.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Lerøy Seafood Group's main competitors in Food & Beverage: Mowi (89/100), SalMar (84/100), Bakkafrost (73/100), Grieg Seafood (71/100), Cermaq (80/100).
Sources: Brand Analyzer scan
Lerøy Seafood Group has moderate AI-search visibility, scoring 60/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 43, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Lerøy Seafood Group official site
Lerøy Seafood Group is headquartered in Bergen. Lerøy Seafood Group operates in the Food & Beverage category.
Sources: Wikidata
Lerøy Seafood Group scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Lerøy Seafood Group official site
Lerøy Seafood Group is a Norwegian seafood company headquartered in Bergen, with origins tracing back to 1899. It is described as a world-leading seafood company that manages an integrated value chain covering the production, processing, and distribution of seafood products.
Sources: Lerøy Seafood Group official site
Lerøy Seafood Group can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Lerøy Seafood Group official site
Lerøy Seafood Group scores 60/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Lerøy Seafood Group has a moderate AI-visibility profile at 60/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (43/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #580,836 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Lerøy Seafood Group from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Lerøy Seafood Group: La Molisana (82/100), Lamb Weston (82/100), Local Harvest (82/100), Marlen (82/100).
A step up - brands to learn from: Vivino (91/100), Thrillist (91/100).
Category leader: Target (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.