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LeShop (Migros) (leshop.ch) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among E-commerce brands, Food & Beverage brands, in the 27th percentile of 7217 E-commerce brands.
LeShop is a Swiss online grocery service owned by Migros, founded in 1997 and headquartered in Ecublens. It allows customers to order food and everyday household products online, with delivery to their homes. Backed by the Migros brand, LeShop combines a broad product range with a home-delivery model designed to save customers time on grocery shopping. It targets Swiss consumers seeking a convenient digital alternative to in-store shopping.
| Brand Name | LeShop (Migros) |
|---|---|
| Domain | leshop.ch |
| Industry | E-commerce, Food & Beverage |
| Founded | 1997 |
| Headquarters | Ecublens |
| Parent Company / Owner | Migros |
| Main Competitors | Coop (coop@home), Farmy (40/100), Galaxus (82/100), Ocado (85/100), Instacart (91/100) |
Moz Domain Authority 45/100 vs category average 43 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,938,191 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
LeShop (Migros) has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Commandez en ligne et gagnez du temps - nous vous livrons vos courses à votre porte. 12" (Meta description: 17 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DA-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Ghost, Angular.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is LeShop (Migros)?", Claude could identify the brand as of September 2026. LeShop.ch is a Swiss online grocery retailer owned by Migros, one of Switzerland's largest retail groups, offering home delivery of food and household products across Switzerland. Best known for Being one of Switzerland's pioneering and largest online grocery delivery services.
When asked "Best brands similar to LeShop (Migros)?", Claude would recommend LeShop (Migros) as of September 2026. It's a well established and widely used online supermarket in Switzerland, so it's relevant if someone asks about grocery e-commerce in that market.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
LeShop (Migros)'s main competitors in E-commerce: Farmy (40/100), Galaxus (82/100), Ocado (85/100), Instacart (91/100).
Sources: Brand Analyzer scan
LeShop is a Swiss online grocery retailer owned by Migros. Founded in 1997 and headquartered in Ecublens, it allows customers to purchase food and everyday goods via a website and have them delivered to their homes.
Sources: LeShop (Migros) official site
LeShop (Migros) has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 55, trust 26, recommendation 35). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: LeShop (Migros) official site
LeShop (Migros) was founded in 1997. LeShop (Migros) operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
LeShop (Migros) is headquartered in Ecublens. LeShop (Migros) operates in the E-commerce category.
Sources: Wikidata
LeShop operates an online grocery shopping platform where customers can browse and order food and household products, which are then delivered directly to their address, eliminating the need for in-store shopping.
Sources: LeShop (Migros) official site
LeShop (Migros) scores 35/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: LeShop (Migros) official site
LeShop offers online ordering of groceries and everyday household products, along with home delivery service, allowing customers to shop from a wide range of items without visiting a physical store.
Sources: LeShop (Migros) official site
LeShop (Migros) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: LeShop (Migros) official site
LeShop is known for being one of Switzerland's established online grocery services, offering home delivery of groceries and everyday items while being backed by the Migros brand.
Sources: LeShop (Migros) official site
LeShop (Migros) is owned by or part of Migros. LeShop (Migros) operates in the E-commerce category.
Sources: Wikidata
LeShop is used by Swiss consumers looking for a convenient and time-saving way to purchase groceries and daily household items online.
Sources: LeShop (Migros) official site
LeShop (Migros) scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
LeShop (Migros) has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (55/100) and its weakest is trust (26/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,938,191 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify LeShop (Migros) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to LeShop (Migros): LeLightGo (70/100), La Mesa RV | RecVan (70/100), LG U+ (70/100), L'Occitane en Provence (70/100).
A step up - brands to learn from: Zoologist Perfumes (71/100), Zeex (71/100).
Category leader: DHL (97/100).
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