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Lesta (lesta.de) scores 48 out of 100 on Brand Analyzer, placing it in the Early Stage tier among Other brands, in the 3rd percentile of 41406 Other brands.
Lesta is a video game developer headquartered in Saint Petersburg, founded in 1991. It is owned by Wargaming, a company known for online multiplayer games. Beyond its founding year, location, and parent company, detailed information about Lesta's current products, mission, or target audience is not available due to the website being inactive.
| Brand Name | Lesta |
|---|---|
| Domain | lesta.de |
| Industry | Other |
| Founded | 1991 |
| Headquarters | Saint Petersburg |
| Parent Company / Owner | Wargaming |
| Main Competitors | Gaijin Entertainment (82/100), Ubisoft (83/100), Electronic Arts (95/100), Valve Corporation (77/100) |
Moz Domain Authority 13/100 vs category average 36 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "If you are seeing this message, the website for is not available at this time." (Meta description: 15 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Lesta's main competitors in Other: Gaijin Entertainment (82/100), Ubisoft (83/100), Electronic Arts (95/100), Valve Corporation (77/100).
Sources: Brand Analyzer scan
Lesta has low AI-search visibility, scoring 23/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 7, recommendation 38). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Lesta official site
Lesta was founded in 1991. Lesta operates in the Other category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Lesta is headquartered in Saint Petersburg. Lesta operates in the Other category.
Sources: Wikidata
Lesta scores 38/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Lesta official site
Lesta can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Lesta official site
Lesta is owned by or part of Wargaming. Lesta operates in the Other category.
Sources: Wikidata
Lesta scores 23/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Lesta has a weak AI-visibility profile at 23/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (38/100) and its weakest is trust (7/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 13/100 and thin schema.org structured data.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Lesta: Lee's Tackle, Inc. (48/100), lavaocean.com (48/100), Lifecoach.se (48/100), ORLEN Kolej (48/100).
A step up - brands to learn from: Zucchero (56/100), Zoffany.com (56/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.