The Dictionary for the Real World
Dictionary.com (lexico.com) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Education brands, Media & Entertainment brands, in the 88th percentile of 29783 Education brands.
Dictionary.com is an online English-English dictionary founded in 1995 and owned by IXL Learning. It provides word definitions, meanings, word origins, and daily vocabulary features designed to help students, writers, educators, and everyday users understand and use the English language effectively. The site combines traditional lexicography with content reflecting modern, real-world language use, positioning itself as a widely used reference resource for language needs.
| Brand Name | Dictionary.com |
|---|---|
| Domain | lexico.com |
| Industry | Education, Media & Entertainment |
| Founded | 1995 |
| Parent Company / Owner | IXL Learning |
| Main Competitors | Merriam-Webster (92/100), Cambridge Dictionary, Collins Dictionary (75/100), Oxford Dictionaries (Lexico/Oxford Learner's Dictionaries) (73/100), Thesaurus.com (79/100), Wiktionary (71/100), Vocabulary.com (87/100) |
Moz Domain Authority 76/100 vs category average 46 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #51,354 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Dictionary.com has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "The world" (Meta description too short (2 words). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Dictionary.com's main competitors in Education: Merriam-Webster (92/100), Collins Dictionary (75/100), Oxford Dictionaries (Lexico/Oxford Learner's Dictionaries) (73/100), Thesaurus.com (79/100), Wiktionary (71/100).
Sources: Brand Analyzer scan
Dictionary.com has moderate AI-search visibility, scoring 71/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 63, recommendation 72). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Dictionary.com official site
Dictionary.com was founded in 1995. Dictionary.com operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Dictionary.com scores 72/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Dictionary.com official site
Dictionary.com is an online English-English dictionary that provides word definitions, meanings, and related language resources. Founded in 1995, it is owned by IXL Learning and serves as a digital reference tool for the English language, offering not only definitions but also word origins, usage examples, and vocabulary-building content.
Sources: Dictionary.com official site
Dictionary.com can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Dictionary.com official site
Dictionary.com offers an online English-English dictionary featuring word definitions and meanings, along with language resources such as word origin explanations and daily vocabulary features. These tools are designed to support vocabulary enrichment and practical language use for a broad range of users.
Sources: Dictionary.com official site
Dictionary.com is owned by or part of IXL Learning. Dictionary.com operates in the Education category.
Sources: Wikidata
Dictionary.com provides definitions and meanings of English words, along with supplementary language resources such as word origins, synonyms, and daily vocabulary features. It helps users understand and use the English language effectively by combining traditional lexicographic content with resources tailored to everyday, real-world communication needs.
Sources: Dictionary.com official site
Dictionary.com is used by students, writers, educators, and everyday individuals who need reliable word definitions, vocabulary enrichment, and general language insights. Its resources cater to both academic and casual language needs, making it relevant across a wide range of users seeking to understand and use English effectively.
Sources: Dictionary.com official site
Dictionary.com is known for being a comprehensive, accessible online source of English word definitions and meanings. It is also recognized for engaging language content such as word origin explanations and daily vocabulary features, making it a widely used reference tool for language learners, students, and writers.
Sources: Dictionary.com official site
Dictionary.com scores 71/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Dictionary.com has a moderate AI-visibility profile at 71/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is trust (63/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #51,354 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Dictionary.com: Lex Fridman (82/100), L'Etudiant (82/100), American College of Lifestyle Medicine (ACLM) (82/100), Lincoln Tech (82/100).
A step up - brands to learn from: Washington State University (91/100), Workaway (91/100).
Category leader: Canva (97/100).
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