The Home of Licensing
Licensing International (licensinginternational.org) scores 68 out of 100 on Brand Analyzer, placing it in the Developing tier among Marketing & Advertising brands, Education brands, Non-profit brands, in the 19th percentile of 6895 Marketing & Advertising brands.
Licensing International is a global trade association dedicated to the licensing industry. It connects licensing professionals, brand owners, manufacturers, and retailers through education, industry data, networking events, and research. The organization positions itself as the leading authority in brand licensing, supporting members worldwide who are involved in or seeking to enter the licensing business.
| Brand Name | Licensing International |
|---|---|
| Domain | licensinginternational.org |
| Industry | Marketing & Advertising, Education |
| Main Competitors | License Global (82/100), Licensing Expo, Brand Licensing Europe (68/100), International Trademark Association |
Moz Domain Authority 57/100 vs category average 39 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #482,555 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To support and advance the global licensing industry by connecting professionals, providing education, and sharing industry data and insights." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter), YouTube, LinkedIn; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Licensing International?", Claude could identify the brand as of October 2026. Licensing International, formerly known as LIMA (International Licensing Industry Merchandisers' Association), is the global trade organization for the brand licensing industry, representing licensors, licensees, agents, and retailers. Best known for being the leading trade association for the brand licensing industry, known for its Licensing Expo events and industry research/reports.
When asked "Best brands similar to Licensing International?", Claude would recommend Licensing International as of October 2026. It's the primary global body for licensing professionals, so it's relevant if someone asks about licensing industry organizations or resources.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Licensing International's main competitors in Marketing & Advertising: License Global (82/100), Brand Licensing Europe (68/100).
Sources: Brand Analyzer scan
Licensing International has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 40, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Licensing International scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority.
Licensing International is a global trade association dedicated exclusively to the licensing industry. It serves as a hub for licensing professionals, brand owners, manufacturers, and retailers, offering education, data, and networking opportunities to support the global licensing business.
Licensing International supports and advances the global licensing industry by connecting professionals, providing education, and sharing industry data and insights. It offers access to research, events, and a worldwide network for businesses involved in licensing.
Licensing International can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Licensing International offers education programs, industry data and research, networking events, and professional connections for those in the licensing industry, including licensors, licensees, brand owners, manufacturers, and retailers.
Licensing International is used by licensing professionals, brand owners, manufacturers, retailers, and businesses that are either already involved in or seeking to enter the global licensing industry.
Licensing International is known for being the leading global trade association focused exclusively on the licensing industry, offering education, research, industry data, and events that connect licensors, licensees, and other licensing professionals worldwide.
Licensing International scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Licensing International has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (18/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #482,555 (Tranco) and a Moz Domain Authority of 57/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Licensing International from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Licensing International: Leaf Design (68/100), Landbook (68/100), LitmusWorld (68/100), LoyaltyPlus (68/100).
A step up - brands to learn from: Zocket (71/100), ZenX Academy (71/100).
Category leader: Accenture (97/100).
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