Ihr Portal für Licht und Beleuchtung
licht.de (licht.de) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among Energy & Utilities brands, Education brands, Other brands, in the 23rd percentile of 7945 Energy & Utilities brands.
licht.de is a German information portal dedicated to lighting, LED technology, light quality, and Human Centric Lighting. Operating for over 50 years, it provides comprehensive, independent information aimed at architects, planners, electricians, businesses, and consumers seeking guidance on lighting technology. The site positions itself as a central German resource for lighting-related knowledge, combining long-standing industry expertise with practical, educational content for both professional and general audiences.
| Brand Name | licht.de |
|---|---|
| Domain | licht.de |
| Industry | Energy & Utilities, Education |
| Main Competitors | Osram (88/100), Signify (Philips Lighting) (82/100), Zumtobel (85/100), Trilux (88/100), ERCO (88/100) |
Moz Domain Authority 46/100 vs category average 39 / leader 92 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #619,821 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
licht.de appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Alles über LED, Lichtqualität und Human Centric Lighting: Wenn es um Licht und Beleuchtung geht, ist licht.de seit über 50 Jahren die richtige Adresse." (Meta description: 24 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache.
Social footprint: verified profiles on LinkedIn, YouTube, X (Twitter), Instagram, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is licht.de?", Claude could identify the brand as of October 2026. licht.de is a German information portal run by the lighting industry initiative (linked to the German electrical and electronics manufacturers' association, ZVEI) that provides consumers and professionals with guidance on lighting technology, LED lighting, and indoor/outdoor ligh Best known for Being a go-to German-language resource for consumer and trade information on lighting and LED technology.
When asked "Best brands similar to licht.de?", Claude would not surface licht.de as of October 2026. It's an informational industry portal rather than an energy or utility brand, so it wouldn't come up if someone asked for top energy and utilities companies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
licht.de's main competitors in Energy & Utilities: Osram (88/100), Signify (Philips Lighting) (82/100), Zumtobel (85/100), Trilux (88/100), ERCO (88/100).
Sources: Brand Analyzer scan
licht.de has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 29, recommendation 35). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: licht.de official site
licht.de scores 35/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Energy & Utilities options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: licht.de official site
licht.de is a German information portal focused on lighting, LED technology, and lighting quality. It has operated for over 50 years, offering educational content about light, beleuchtungstechnik (lighting technology), and modern lighting concepts such as Human Centric Lighting.
Sources: licht.de official site
licht.de provides comprehensive information on lighting topics including LED technology, lighting quality, and Human Centric Lighting. It serves as an educational resource, offering independent, reliable content to help architects, planners, electricians, businesses, and consumers understand lighting technology and make informed decisions.
Sources: licht.de official site
licht.de can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: licht.de official site
licht.de offers informational content and resources covering LED technology, lighting quality, and Human Centric Lighting. It functions primarily as an educational and reference platform rather than a seller of physical products, providing articles, guides, and expert knowledge about beleuchtungstechnik for various audiences.
Sources: licht.de official site
licht.de is used by architects, planners, electrical professionals (Elektrofachkräfte), businesses, and general consumers who want to learn about lighting technology, light quality, and modern lighting solutions such as Human Centric Lighting.
Sources: licht.de official site
licht.de is known for being a long-established German information source on lighting and illumination technology, with over 50 years of history. It is recognized for its focus on LED technology, lighting quality, and Human Centric Lighting, providing expertise-based content for both professionals and the general public.
Sources: licht.de official site
licht.de scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
licht.de has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (40/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #619,821 (Tranco) and a Moz Domain Authority of 46/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify licht.de from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to licht.de: Lawrence & Hanson (70/100), Kurita America (70/100), Linde Engineering (70/100), LSB Industries (70/100).
A step up - brands to learn from: Yellow Door Energy (71/100), Yazaki Group (71/100).
Category leader: Electrek (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.