Lepota, zdravlje i nega za sve
Lilly Drogerie (lilly.rs) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Healthcare brands, Fashion & Apparel brands, in the 35th percentile of 20189 E-commerce brands.
Lilly Drogerie is a drugstore chain founded in 2003 and headquartered in Belgrade, operating both physical stores and an online shop (lilly.rs) across Serbia, Bulgaria and Greece. It sells cosmetics, facial and body care products, makeup, baby care items, health products, perfumes and household chemicals. The brand positions itself as a leading regional online drugstore, aiming to give customers simple access to high-quality beauty, health and personal care products through a reliable e-commerce platform.
| Brand Name | Lilly Drogerie |
|---|---|
| Domain | lilly.rs |
| Industry | E-commerce, Healthcare |
| Founded | 2003 |
| Headquarters | Belgrade |
| Main Competitors | dm drogerie markt (78/100), Müller, Rossmann, Notino, Douglas |
Moz Domain Authority 36/100 vs category average 42 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #68,585 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Lilly Drogerie appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Lilly Drogerie online prodavnica - Najkvalitetnija kozmetika, sredstva za negu lica i tela, make up, nega za bebe, sve za Vaše zdravlje, parfemi i kućna hemija." (Meta description: 26 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:image. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SR-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Instagram, GitHub; no detected presence on LinkedIn, Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Lilly Drogerie?", Claude could identify the brand as of October 2026. Lilly Drogerie is a Serbian drugstore chain and e-commerce retailer selling cosmetics, perfumes, personal care, and household products, operating both physical stores and an online shop at lilly.rs. Best known for Being one of Serbia's major drugstore chains for cosmetics and personal care products.
When asked "Best brands similar to Lilly Drogerie?", Claude would recommend Lilly Drogerie as of October 2026. It's a well known drugstore brand in Serbia comparable to dm or Müller, so it would be relevant for users asking about similar retailers in that region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Lilly Drogerie offers cosmetics, facial and body care products, makeup, baby care items, health-related products, perfumes and household chemicals, available both in physical stores and through its online shop at lilly.rs.
Sources: Lilly Drogerie official site
Lilly Drogerie is a drugstore chain founded in 2003, headquartered in Belgrade, that operates physical stores and an online shop (lilly.rs) in Serbia, Bulgaria and Greece, selling cosmetics, personal care, health and household products.
Sources: Lilly Drogerie official site
Lilly Drogerie has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 43, trust 22, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Lilly Drogerie official site
Lilly Drogerie was founded in 2003. Lilly Drogerie operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Lilly Drogerie is headquartered in Belgrade. Lilly Drogerie operates in the E-commerce category.
Sources: Wikidata
Lilly Drogerie sells cosmetics, facial and body care products, makeup, baby care items, health and wellness products, perfumes and household chemicals through its retail stores and an online store at lilly.rs.
Sources: Lilly Drogerie official site
Lilly Drogerie scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Lilly Drogerie official site
Lilly Drogerie can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Lilly Drogerie official site
Lilly Drogerie is known for being a regional drugstore chain offering a wide assortment of beauty, personal care, baby and health products, combined with an online shopping platform serving customers in Serbia, Bulgaria and Greece.
Sources: Lilly Drogerie official site
Lilly Drogerie is used by consumers in Serbia, Bulgaria and Greece who are looking for quality cosmetics, facial and body care products, health supplements, and baby care items through either physical stores or online shopping.
Sources: Lilly Drogerie official site
Lilly Drogerie scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Lilly Drogerie has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #68,585 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 36/100 and thin schema.org structured data. In a live check, Claude could already identify Lilly Drogerie from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Lilly Drogerie: Lightning Labels (74/100), Light Impressions (74/100), Lindy (74/100), LINEマンガ (74/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
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