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Lily.bg (lily.bg) scores 57 out of 100 on Brand Analyzer, placing it in the Developing tier among Fashion & Apparel brands, E-commerce brands, in the 3rd percentile of 7709 Fashion & Apparel brands.
Lily.bg is an online retailer based in Bulgaria specializing in women's fashion. It offers a wide range of clothing and accessories, including dresses, blouses, shirts, outerwear, pants, lingerie, sleepwear, jewelry, belts, and watches, as well as pet-related items. The site targets women seeking affordable, varied style options for everyday wear and special occasions, and features a loyalty bonus program for repeat customers.
| Brand Name | Lily.bg |
|---|---|
| Domain | lily.bg |
| Industry | Fashion & Apparel, E-commerce |
| Main Competitors | Answear, Zara (79/100), H&M (88/100), Bonprix, Fashion Days (65/100), SHEIN (90/100), ASOS (85/100) |
Moz Domain Authority 25/100 vs category average 45 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #672,640 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Lily.bg appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Рокли Къси рокли Средна дължина рокли Дълги рокли Рокли XL - XXXL Поли Блузи и ризи Блузи с къс ръкав Блузи с дълъг ръкав Ризи Топове Връхни дрехи Палта и якета Жилетки Сака Дамски…" (Meta description: 58 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Lily.bg?", Claude could not identify the brand as of October 2026. I don't genuinely recognize Lily.bg as a specific company, likely because it's a small or regional fashion and apparel retailer (the .bg domain suggests Bulgaria) with limited presence in my training data.
When asked "Best brands similar to Lily.bg?", Claude would not surface Lily.bg as of October 2026. I don't have verified knowledge of this specific brand's products or reputation, so I can't confidently recommend it alongside known fashion brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Lily.bg's main competitors in Fashion & Apparel: Zara (79/100), H&M (88/100), Fashion Days (65/100), SHEIN (90/100), ASOS (85/100).
Sources: Brand Analyzer scan
Lily.bg offers dresses (short, medium, long, and plus-size), skirts, blouses and shirts, tops, outerwear including coats, jackets, cardigans, blazers, and vests, sweatshirts, sportswear, pants, jumpsuits, sets, leggings, women's lingerie, bodysuits, nightwear and pajamas, tights, and accessories such as pet items, jewelry, belts, and watches.
Sources: Lily.bg official site
Lily.bg has limited AI-search visibility, scoring 31/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 22, recommendation 24). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Lily.bg official site
Lily.bg scores 24/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Fashion & Apparel options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Lily.bg official site
Lily.bg is an online store offering women's fashion and accessories, operating in Bulgaria. It sells a broad range of apparel such as dresses, blouses, outerwear, and lingerie, along with accessories like jewelry and watches.
Sources: Lily.bg official site
Lily.bg sells women's clothing and accessories through an e-commerce platform. Its catalog spans dresses, blouses and shirts, tops, outerwear (coats, jackets, vests), cardigans, sportswear, pants, jumpsuits, sets, leggings, lingerie, sleepwear, tights, as well as accessories such as jewelry, belts, watches, and pet-related items.
Sources: Lily.bg official site
Lily.bg can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Lily.bg official site
Lily.bg is used by women looking for modern, varied, and affordably priced clothing and accessories suitable for everyday wear as well as special occasions.
Sources: Lily.bg official site
Lily.bg is known for offering a wide and varied selection of affordable women's clothing and accessories in a single online store, covering everyday wear and special-occasion items such as dresses in multiple lengths and sizes.
Sources: Lily.bg official site
Lily.bg scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Lily.bg has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (40/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #672,640 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 25/100 and thin schema.org structured data. In a live check (October 2026), Claude could not identify Lily.bg from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Lily.bg: Lifestyle Stores (57/100), Kenneth Ize (57/100), Love Beauty and Planet (57/100), MAN International (57/100).
A step up - brands to learn from: Zoologist Perfumes (71/100), ZALORA (71/100).
Category leader: Complex (97/100).
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