LINEMO Brand Score: 66/100 - Developing tier

誰でも激安、シンプルな格安SIM

LINEMO (linemo.jp) scores 66 out of 100 on Brand Analyzer, placing it in the Developing tier among Telecommunications brands, Technology brands, in the 13th percentile of 2163 Telecommunications brands.

AI Snapshot

LINEMO is an online-only low-cost smartphone service brand operated by SoftBank Mobile in Japan. It offers simplified, affordable rate plans, including a 990 yen/month plan for up to 3GB and a 2,090 yen/month plan for up to 10GB. A key feature is that LINE app usage-including chat, video calls, images, and videos-does not count against the user's data allowance. LINEMO targets a broad range of smartphone users who want to reduce their phone bills while frequently using LINE.

Key facts about LINEMO
Brand NameLINEMO
Domainlinemo.jp
IndustryTelecommunications, Technology
Parent Company / OwnerSoftBank Mobile
Main Competitorsahamo (68/100), povo (73/100), UQ mobile, Y!mobile (71/100), Rakuten Mobile, IIJmio (54/100)

Evidence

Moz Domain Authority 45/100 vs category average 45 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #63,404 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "【LINEMO公式】おトクな料金プランとキャンペーン情報をご紹介。「LINEMOベストプラン」は誰でも激安!3GB以下利用時月額基本料990円(税込)、10GB以下利用時月額基本料2,090円(税込)" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 3 JSON-LD block(s), Organization schema, FAQ schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is JA-only, limiting citation in English-language AI answers.

Detected tech stack: Apache.

Social footprint: verified profiles on X (Twitter), YouTube, Instagram, GitHub; no detected presence on LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know LINEMO?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is LINEMO?", Claude could identify the brand as of October 2026. LINEMO is a mobile phone brand operated by SoftBank in Japan, offering low-cost SIM-only plans with unlimited calls and data options delivered entirely online without physical stores. Best known for Being SoftBank's online-only budget smartphone plan brand competing with au's povo and NTT Docomo's irumo/eximo online plans.

When asked "Best brands similar to LINEMO?", Claude would recommend LINEMO as of October 2026. It's one of the major Japanese carriers' online-only low-cost sub-brands, so it would naturally come up alongside povo and irumo when discussing affordable SIM plans in Japan.

People Also Ask About LINEMO

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are LINEMO's main competitors?

LINEMO's main competitors in Telecommunications: ahamo (68/100), povo (73/100), Y!mobile (71/100), IIJmio (54/100).

Sources: Brand Analyzer scan

What products or services does LINEMO offer?

LINEMO offers online-only smartphone service plans, primarily structured around data allowances. Its main offering is the 'LINEMO Best Plan,' which includes a 990 yen (tax included) monthly rate for up to 3GB of data and a 2,090 yen (tax included) monthly rate for up to 10GB of data. The service also includes zero-data-consumption usage for the LINE app and periodic promotional campaigns.

Sources: LINEMO official site

What is LINEMO?

LINEMO is an online-only, low-cost smartphone service brand operated by SoftBank Mobile in Japan. It provides simple, affordable mobile rate plans designed for users who want to minimize their phone expenses while making heavy use of the LINE messaging app.

Sources: LINEMO official site

What does LINEMO do?

LINEMO provides mobile telecommunications services, including SIM-based smartphone plans that can be purchased and managed entirely online. Its plans offer specific monthly data allowances-such as up to 3GB or up to 10GB-at fixed, low monthly rates, with promotional campaigns offered periodically to attract and retain subscribers.

Sources: LINEMO official site

Does ChatGPT recommend LINEMO?

LINEMO scores 75/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Telecommunications options. Recommendation depends on crawlability, structured data, and category authority.

Sources: LINEMO official site

What is LINEMO known for?

LINEMO is known for offering simple, low-priced smartphone plans, most notably its 'LINEMO Best Plan,' and for allowing all LINE app functions-talk, video calls, images, and videos-to be used without consuming the user's mobile data allowance.

Sources: LINEMO official site

How can LINEMO improve its AI discoverability?

LINEMO can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: LINEMO official site

Who owns LINEMO?

LINEMO is owned by or part of SoftBank Mobile. LINEMO operates in the Telecommunications category.

Sources: Wikidata

Who uses LINEMO?

LINEMO is used by a broad range of smartphone users in Japan, particularly those who want to reduce their monthly phone bills and who frequently use the LINE messaging app for communication.

Sources: LINEMO official site

Recommendations

AI visibility

LINEMO scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

LINEMO has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (75/100) and its weakest is visibility (33/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #63,404 (Tranco) and a Moz Domain Authority of 45/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify LINEMO from memory (October 2026) - a sign these signals are paying off.

Visibility - 33/100

Trust - 50/100

Recommendation likelihood - 75/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to LINEMO: Laser 2000 (UK) (66/100), Kriterion (66/100), MAGNUM Networks Support Pvt Ltd (66/100), Viaplay Group (66/100).

A step up - brands to learn from: Ziggo GO (71/100), Y!mobile(ワイモバイル) (71/100).

Category leader: GoTo (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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