Identity security for the agentic era
Linx (linx.security) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among SaaS brands, Technology brands, in the 71st percentile of 19516 SaaS brands.
Linx is described as an AI-native identity security platform that discovers, secures, and governs human, non-human, and AI agent identities within a unified platform. Positioned as a next-generation alternative to legacy IAM and IGA solutions, it targets enterprise security, IT, and identity governance teams at mid-to-large organizations. The company is identified as a Brazilian technology firm headquartered in São Paulo, operating under parent company TOTVS, and categorized within the SaaS and Technology sectors.
| Brand Name | Linx |
|---|---|
| Domain | linx.security |
| Industry | SaaS, Technology |
| Founded | 1985 |
| Headquarters | São Paulo |
| Parent Company / Owner | TOTVS |
| Main Competitors | SailPoint (88/100), CyberArk (94/100), Okta (96/100), Saviynt (83/100), Delinea (89/100), BeyondTrust (90/100), Ping Identity (89/100), Microsoft Entra (83/100) |
Moz Domain Authority 29/100 vs category average 35 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Linx appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Linx is the AI-native identity security platform that discovers, secures, and governs human, non-human, and AI agent identities in one place." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on LinkedIn, X (Twitter), Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Linx?", Claude could not identify the brand as of September 2026. I don't genuinely recognize this specific company, likely because it's a newer or niche security SaaS startup with limited presence in my training data.
When asked "Best brands similar to Linx?", Claude would not surface Linx as of September 2026. I can't recommend a company I don't have verified knowledge of, since I'd risk fabricating details about its products or reputation.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Linx's main competitors in SaaS: SailPoint (88/100), CyberArk (94/100), Okta (96/100), Saviynt (83/100), Delinea (89/100).
Sources: Brand Analyzer scan
Linx has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 41, trust 46, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Linx official site
Linx was founded in 1985. Linx operates in the SaaS category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Linx is headquartered in São Paulo. Linx operates in the SaaS category.
Sources: Wikidata
Linx scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Linx official site
Linx can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Linx official site
Linx is owned by or part of TOTVS. Linx operates in the SaaS category.
Sources: Wikidata
Linx is an AI-native identity security platform designed to discover, secure, and govern all types of identities-human, non-human, and AI agent-within a single unified system. It is positioned as a next-generation identity security and governance solution built for AI-driven, agentic enterprise environments, going beyond the capabilities of traditional identity and access management (IAM) and identity governance and administration (IGA) tools. The platform is associated with a Brazilian technology company headquartered in São Paulo and operates under parent company TOTVS.
Sources: Linx official site
Linx discovers, secures, and governs identities across an organization, covering human users, non-human accounts (such as service accounts or machine identities), and AI agent identities. It provides unified visibility and governance to help enterprises manage the risk and complexity introduced by the growing number of AI-driven and machine identities that traditional identity tools are not designed to handle. The platform is aimed at supporting enterprise security, IT, and identity governance teams in securing their identity ecosystems.
Sources: Linx official site
Linx scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Linx has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (41/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and a low Moz Domain Authority of 29/100. In a live check (September 2026), Claude could not identify Linx from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Linx: LinuxInsider (80/100), LineLeader by ChildcareCRM (80/100), LiquidStack (80/100), LoadSpring (80/100).
A step up - brands to learn from: Zuppler (81/100), Zuper (81/100).
Category leader: Hostinger (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.