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ASSA ABLOY (lips.nl) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Manufacturing brands, Technology brands, Real Estate brands, in the 81st percentile of 24719 Manufacturing brands.
ASSA ABLOY is a Swedish company founded in 1994 and headquartered in Stockholm. It is a leading supplier of intelligent door security solutions, including cylinder locks, door fittings, door closers, and access control systems. The company serves businesses, institutions, and organizations across various sectors that require reliable door security and access control. ASSA ABLOY positions itself as a leading specialist in this field, emphasizing safety, reliability, and innovation, with the mission of creating a safer and more open world through intelligent door security.
| Brand Name | ASSA ABLOY |
|---|---|
| Domain | lips.nl |
| Industry | Manufacturing, Technology |
| Founded | 1994 |
| Headquarters | Stockholm |
| Main Competitors | dormakaba (93/100), Allegion (77/100), Häfele (85/100), Salto Systems, Honeywell Security (85/100) |
Moz Domain Authority 26/100 vs category average 36 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
ASSA ABLOY has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "ASSA ABLOY is de grootste leverancier van intelligente deurbeveiliging, zoals: cilindersloten, deurbeslag, deurdrangers en toegangscontrole." (Meta description: 15 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ASSA ABLOY's main competitors in Manufacturing: dormakaba (93/100), Allegion (77/100), Häfele (85/100), Honeywell Security (85/100).
Sources: Brand Analyzer scan
ASSA ABLOY offers a range of door security products and services, including cylinder locks, door fittings (deurbeslag), door closers (deurdrangers), and access control systems (toegangscontrole), aimed at providing complete door security solutions.
Sources: ASSA ABLOY official site
ASSA ABLOY has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 25, recommendation 41). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ASSA ABLOY official site
ASSA ABLOY was founded in 1994. ASSA ABLOY operates in the Manufacturing category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
ASSA ABLOY is headquartered in Stockholm. ASSA ABLOY operates in the Manufacturing category.
Sources: Wikidata
ASSA ABLOY scores 41/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: ASSA ABLOY official site
ASSA ABLOY is a Swedish company, founded in 1994 and headquartered in Stockholm, that specializes in intelligent door security. It is described as the largest supplier of such solutions, offering products like cylinder locks, door fittings, door closers, and access control systems to businesses and organizations worldwide.
Sources: ASSA ABLOY official site
ASSA ABLOY develops, manufactures, and supplies intelligent door security products and systems. Its offerings include cylinder locks, door fittings, door closers, and access control solutions, aimed at helping businesses, institutions, and organizations secure their premises.
Sources: ASSA ABLOY official site
ASSA ABLOY can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ASSA ABLOY official site
ASSA ABLOY is known for being the largest supplier of intelligent door security solutions, including cylinder locks, door fittings, door closers, and access control systems, built on years of expertise across many countries and industries.
Sources: ASSA ABLOY official site
ASSA ABLOY's products are used by businesses, institutions, and organizations across diverse sectors that need reliable door security and access control solutions.
Sources: ASSA ABLOY official site
ASSA ABLOY scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ASSA ABLOY has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (25/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 26/100 and no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to ASSA ABLOY: Linx Printing Technologies (81/100), Link Logistics (81/100), LiSEC (81/100), Litco (81/100).
A step up - brands to learn from: Zuken (91/100), Zoetis (91/100).
Category leader: DHL (97/100).
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