Advanced fertility care, personalised for you
Lister Fertility Clinic (HCA UK) (listerfertilityclinic.co.uk) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, in the 39th percentile of 15762 Healthcare brands.
Lister Fertility Clinic, part of HCA UK, is a private fertility clinic based in London offering advanced fertility treatments including IVF and personalised reproductive care. Since 1988, the clinic reports that over 23,000 babies have been born through its treatments. It positions itself as a premier private fertility provider, leveraging HCA UK's medical infrastructure and a team of specialist consultants to serve individuals and couples across London and the UK seeking fertility testing and treatment.
| Brand Name | Lister Fertility Clinic (HCA UK) |
|---|---|
| Domain | listerfertilityclinic.co.uk |
| Industry | Healthcare |
| Founded | 1988 |
| Headquarters | London, UK |
| Parent Company / Owner | HCA UK |
| Main Competitors | CARE Fertility (85/100), Bourn Hall Clinic (71/100), The London Women's Clinic (80/100), Create Fertility (80/100), TFP Fertility UK (78/100), IVI London (84/100) |
Moz Domain Authority 9/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Over 23,000 babies have been born with us since 1988. Our leading fertility experts offer advanced fertility treatments and personalised reproductive care." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), FAQ schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn; no detected presence on X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Lister Fertility Clinic (HCA UK)?", Claude could identify the brand as of October 2026. Lister Fertility Clinic is a London-based fertility treatment centre, part of HCA Healthcare UK, operating within the Lister Hospital in Chelsea, and offering IVF, ICSI, egg freezing, donor conception and other assisted reproduction services. Best known for Being one of London's established IVF and fertility treatment clinics based at the Lister Hospital under HCA UK.
When asked "Best brands similar to Lister Fertility Clinic (HCA UK)?", Claude would recommend Lister Fertility Clinic (HCA UK) as of October 2026. It's a well-regarded, long-standing fertility clinic in London with strong success rates and hospital-backed resources, so it's worth mentioning alongside other top UK fertility providers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Lister Fertility Clinic (HCA UK)'s main competitors in Healthcare: CARE Fertility (85/100), Bourn Hall Clinic (71/100), The London Women's Clinic (80/100), Create Fertility (80/100), TFP Fertility UK (78/100).
Sources: Brand Analyzer scan
Lister Fertility Clinic offers fertility testing, diagnostic services, and advanced reproductive treatments such as IVF, along with personalised care plans for individuals and couples seeking to conceive.
Lister Fertility Clinic is a private fertility clinic operated by HCA UK, based in London, specializing in advanced fertility treatments such as IVF and personalised reproductive care for individuals and couples.
Lister Fertility Clinic (HCA UK) has low AI-search visibility, scoring 20/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 22, recommendation 52). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Lister Fertility Clinic (HCA UK) scores 52/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Lister Fertility Clinic is known for its long history in reproductive medicine, having reportedly helped in the birth of over 23,000 babies since 1988. It is recognized as a leading private fertility provider in London, associated with HCA UK's medical expertise.
Lister Fertility Clinic (HCA UK) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Individuals and couples in London and across the UK who are seeking private fertility testing, diagnosis, and treatment, including IVF, use Lister Fertility Clinic's services.
The clinic's reputation stems from its decades-long track record-over 23,000 babies born since 1988-combined with its affiliation with HCA UK, which provides access to experienced consultants and advanced medical technology for fertility treatment.
Lister Fertility Clinic (HCA UK) scores 20/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Lister Fertility Clinic (HCA UK) has a weak AI-visibility profile at 20/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (52/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 9/100. In a live check, Claude could already identify Lister Fertility Clinic (HCA UK) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Lister Fertility Clinic (HCA UK): Lirio (74/100), Liposuction.com (74/100), Литлван (LittleOne) (74/100), LLR Partners (74/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.