The Authority in Maritime Intelligence
Lloyd's List Intelligence (lloydslistintelligence.com) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Finance brands, Technology brands, Other brands, in the 87th percentile of 11613 Finance brands.
Lloyd's List Intelligence is a maritime data company that provides data, AI-driven analytics, and expert analysis to help organizations navigate risk and advance global trade. It offers 100% fleet coverage, over 200 million daily vessel positions, and insights from more than 80 analysts. Its services support decision-making in trade finance, insurance, commodities, shipping, government, legal, academia, and software sectors, positioning the company as a trusted authority in maritime intelligence.
| Brand Name | Lloyd's List Intelligence |
|---|---|
| Domain | lloydslistintelligence.com |
| Industry | Finance, Technology |
| Main Competitors | Clarksons Research (81/100), MarineTraffic (79/100), S&P Global Market Intelligence (Maritime) (67/100), Windward (82/100), Kpler (86/100), Vortexa (86/100), Spire Maritime (85/100), VesselsValue (81/100) |
Moz Domain Authority 45/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #442,862 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Lloyd's List Intelligence has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Navigate risk and advance global trade with trusted maritime data, AI, and expert analysis. 100% fleet coverage, 200m+ daily vessel positions, 80+ analysts." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on LinkedIn, Facebook, Instagram, GitHub; no detected presence on X (Twitter), YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Lloyd's List Intelligence?", Claude could identify the brand as of October 2026. Lloyd's List Intelligence is a maritime data and risk intelligence provider, offering vessel tracking, ownership data, sanctions screening, and trade analytics built on the long-running Lloyd's List shipping information heritage. It's used by shipping companies, insurers, traders Best known for Vessel tracking and maritime risk/compliance data built on the historic Lloyd's List shipping intelligence brand.
When asked "Best brands similar to Lloyd's List Intelligence?", Claude would recommend Lloyd's List Intelligence as of October 2026. It's a well-established name in maritime data and risk intelligence, so it would come up naturally alongside other shipping/trade data providers rather than pure finance brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Lloyd's List Intelligence's main competitors in Finance: Clarksons Research (81/100), MarineTraffic (79/100), S&P Global Market Intelligence (Maritime) (67/100), Windward (82/100), Kpler (86/100).
Sources: Brand Analyzer scan
Lloyd's List Intelligence is a maritime data company that provides trusted maritime data, AI-driven analytics, and expert analysis to help businesses navigate risk and advance global trade.
Lloyd's List Intelligence has moderate AI-search visibility, scoring 54/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 29, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Lloyd's List Intelligence offers maritime data and intelligence services, including fleet tracking covering 100% of vessels, daily vessel position data (200m+ points), AI-driven analytics, and expert analysis from over 80 analysts to support risk management and trade decision-making.
Lloyd's List Intelligence scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Lloyd's List Intelligence is known for its 100% fleet coverage, tracking over 200 million daily vessel positions, and delivering expert maritime analysis from more than 80 analysts, making it a key source of maritime risk and trade intelligence.
Lloyd's List Intelligence can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Lloyd's List Intelligence is used by organizations and professionals in trade finance, insurance, commodities, shipping, government, legal, academia, and software industries who require reliable maritime data and risk intelligence.
Lloyd's List Intelligence is recognized for its extensive maritime data coverage, including complete fleet tracking and over 200 million daily vessel positions, combined with expert analysis that helps organizations in trade, finance, insurance, and shipping make informed risk-related decisions.
Lloyd's List Intelligence scores 54/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Lloyd's List Intelligence has a limited AI-visibility profile at 54/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #442,862 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Lloyd's List Intelligence from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Lloyd's List Intelligence: Lithic (84/100), LinkUp (84/100), LMAX Group (84/100), LoanMart (84/100).
A step up - brands to learn from: YNAB (91/100), Yoti (91/100).
Category leader: Stripe (97/100).
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