Master Butchers Since 1840
Lobel's of New York (lobels.com) scores 85 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Food & Beverage brands, E-commerce brands, in the 91st percentile of 5126 Food & Beverage brands.
Lobel's of New York is an American online butcher shop specializing in ultra-premium meats, founded in 1840. Operated by a family with six generations of butchery expertise, the company sources only the top 2% of USDA prime-grade beef. It positions itself as a purveyor of hand-selected, high-quality meat products for consumers seeking superior taste and craftsmanship, selling directly to customers through its e-commerce platform.
| Brand Name | Lobel's of New York |
|---|---|
| Domain | lobels.com |
| Industry | Food & Beverage, E-commerce |
| Founded | 1840 |
| Headquarters | New York, NY, USA |
| Main Competitors | Omaha Steaks (72/100), Snake River Farms (84/100), Porter Road (81/100), D'Artagnan (85/100), Crowd Cow (84/100), Wild Fork Foods |
Moz Domain Authority 51/100 vs category average 44 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #2,061,875 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Lobel's of New York has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To deliver only the very best meat to every customer, every time." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, FAQ schema, Breadcrumb/Website schema, og:title, og:image, og:type, Twitter cards, canonical.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Lobel's of New York?", Claude could identify the brand as of September 2026. Lobel's of New York is a family-owned butcher shop, founded in 1840, known for premium dry-aged steaks and meats sold both at its Madison Avenue storefront and via mail order/online. Best known for premium dry-aged steaks and high-end butcher services.
When asked "Best brands similar to Lobel's of New York?", Claude would recommend Lobel's of New York as of September 2026. It's a well-established, respected name in the luxury meat and steak market, making it a natural mention alongside other top-tier butchers or gourmet meat purveyors.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Lobel's of New York's main competitors in Food & Beverage: Omaha Steaks (72/100), Snake River Farms (84/100), Porter Road (81/100), D'Artagnan (85/100), Crowd Cow (84/100).
Sources: Brand Analyzer scan
Lobel's of New York has moderate AI-search visibility, scoring 65/100 on Brand Analyzer's AI visibility composite (visibility 63, trust 57, recommendation 78). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Lobel's of New York official site
Lobel's of New York was founded in 1840. Lobel's of New York operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Lobel's of New York scores 78/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Lobel's of New York official site
Lobel's of New York is an American online butcher shop that has operated since 1840. It is a family-run business now in its sixth generation, specializing in the sale of ultra-premium, hand-selected meats, particularly top-tier USDA prime-grade beef, sold directly to consumers through its e-commerce site.
Sources: Lobel's of New York official site
Lobel's of New York can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Lobel's of New York official site
Lobel's of New York is known for its exclusive focus on ultra-premium meat, particularly its claim of sourcing only the top 2% of USDA prime-grade beef. It is also recognized for its long family history in butchery, dating back to 1840, and for positioning itself as a purveyor of the highest quality meats available to discerning consumers.
Sources: Lobel's of New York official site
Lobel's of New York is used by discerning food enthusiasts, home chefs, and gourmet consumers who prioritize high-quality meat and are willing to pay a premium for superior taste and craftsmanship. These customers typically value sourcing transparency and traditional butchery expertise over lower-cost alternatives.
Sources: Lobel's of New York official site
Lobel's of New York scores 65/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Lobel's of New York has a moderate AI-visibility profile at 65/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (78/100) and its weakest is trust (57/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #2,061,875 (Tranco). In a live check, Claude could already identify Lobel's of New York from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Lobel's of New York: Lidl (85/100), LesserEvil (85/100), Lou Malnati's (85/100), LS Retail (85/100).
A step up - brands to learn from: Vivino (91/100), Thrillist (91/100).
Category leader: Target (97/100).
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