Putni nalozi bez Excela, bez kalkulatora
locco (locco.hr) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among SaaS brands, Finance brands, Technology brands, in the 76th percentile of 29903 SaaS brands.
Locco (locco.hr) is a Croatian SaaS platform that automates the calculation of business travel allowances (dnevnice) according to Croatian regulations, tracks related expenses, and generates professional PDF travel orders (putni nalozi). It targets small and medium-sized Croatian companies seeking to replace manual, Excel-based processes with a faster, error-reducing digital tool. The service offers a free tier for up to 10 travel orders and is reportedly used by more than 1,600 companies.
| Brand Name | locco |
|---|---|
| Domain | locco.hr |
| Industry | SaaS, Finance |
| Headquarters | Croatia |
| Main Competitors | SAP Concur (93/100), Expensify (90/100), Zoho Expense (74/100), Rydoo (86/100), Spendesk (86/100) |
Moz Domain Authority 8/100 vs category average 37 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "locco.hr automatski računa dnevnice po hrvatskim propisima, vodi troškove i generira putni nalog u PDF-u. Besplatno do 10 naloga. Koristi 1600+ tvrtki." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 4 JSON-LD block(s), Organization schema, FAQ schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is HR-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is locco?", Claude could not identify the brand as of September 2026. I don't genuinely recognize this specific company, locco.hr may be a small or regional (likely Croatian, given the .hr domain) SaaS product that isn't well represented in my training data.
When asked "Best brands similar to locco?", Claude would not surface locco as of September 2026. I can't recommend it since I don't have verified knowledge of what it does or how it compares to competitors.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
locco's main competitors in SaaS: SAP Concur (93/100), Expensify (90/100), Zoho Expense (74/100), Rydoo (86/100), Spendesk (86/100).
Sources: Brand Analyzer scan
Locco offers a software service that automatically calculates business travel allowances (dnevnice) per Croatian regulations, tracks related travel expenses, and generates professional PDF travel order documents (putni nalozi). It provides a free plan for up to 10 travel orders per month.
Sources: locco official site
Locco is a Croatian SaaS platform designed to automate the calculation of business travel allowances (dnevnice) in accordance with Croatian regulations, manage related expense tracking, and generate professional PDF travel orders (putni nalozi) for businesses.
Sources: locco official site
locco has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 51, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: locco official site
Locco automatically calculates per diem (dnevnice) amounts based on Croatian legal requirements, keeps records of travel-related expenses, and produces ready-to-use PDF travel order documents, eliminating the need for manual calculations in Excel or with a calculator.
Sources: locco official site
locco scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority.
Sources: locco official site
Locco is known for automating the creation of Croatian travel orders and per diem calculations, replacing manual Excel-based processes used by many companies in Croatia. It is used by over 1,600 companies and offers a free plan for up to 10 travel orders.
Sources: locco official site
locco can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: locco official site
Locco is used by small and medium-sized companies in Croatia that need to issue travel orders and calculate per diem payments for their employees, and who want to avoid manual, Excel-based methods for this process. Over 1,600 companies reportedly use the platform.
Sources: locco official site
locco scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
locco has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and a low Moz Domain Authority of 8/100. In a live check (September 2026), Claude could not identify locco from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to locco: Lobb (82/100), LoanPro (82/100), Lookback (82/100), Loop Returns (82/100).
A step up - brands to learn from: Zuken (91/100), ZoneAlarm (91/100).
Category leader: Hostinger (97/100).
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