Iconic Outerwear Since 1923
London Fog (londonfog.com) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Fashion & Apparel brands, E-commerce brands, in the 57th percentile of 8399 Fashion & Apparel brands.
London Fog is an American outerwear brand founded in 1965, known for producing raincoats, trench coats, and jackets designed to combine classic styling with weather-resistant functionality. The brand positions itself as a heritage label that blends traditional American craftsmanship with modern materials to offer durable, protective, and fashionable clothing. London Fog targets adults seeking reliable outerwear for everyday use in varying weather conditions, and it operates primarily as an e-commerce and fashion apparel retailer.
| Brand Name | London Fog |
|---|---|
| Domain | londonfog.com |
| Industry | Fashion & Apparel, E-commerce |
| Founded | 1965 |
| Main Competitors | Burberry (82/100), Cole Haan (91/100), Calvin Klein (89/100), Columbia Sportswear (82/100), The North Face (76/100), Nautica (89/100), Tommy Hilfiger (79/100) |
Moz Domain Authority 53/100 vs category average 44 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #2,124,218 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
London Fog has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To provide timeless, high-quality outerwear that keeps people protected and stylish in any weather." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter), GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is London Fog?", Claude could identify the brand as of October 2026. London Fog is an American fashion brand best known for outerwear, especially raincoats and trench coats, founded in the 1920s in Baltimore and historically associated with classic, weatherproof coats for men and women. Best known for classic trench coats and raincoats.
When asked "Best brands similar to London Fog?", Claude would recommend London Fog as of October 2026. It's a long-established, widely recognized name in outerwear, so it fits naturally when discussing classic coat and raincoat brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
London Fog's main competitors in Fashion & Apparel: Burberry (82/100), Cole Haan (91/100), Calvin Klein (89/100), Columbia Sportswear (82/100), The North Face (76/100).
Sources: Brand Analyzer scan
London Fog has limited AI-search visibility, scoring 45/100 on Brand Analyzer's AI visibility composite (visibility 55, trust 30, recommendation 43). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: London Fog official site
London Fog was founded in 1965. London Fog operates in the Fashion & Apparel category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
London Fog offers outerwear products including raincoats, trench coats, and jackets designed for protection and style in various weather conditions.
Sources: London Fog official site
London Fog scores 43/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Fashion & Apparel options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: London Fog official site
London Fog is an American heritage outerwear brand founded in 1965, specializing in coats, jackets, and raincoats designed for durability and style.
Sources: London Fog official site
London Fog designs and sells outerwear, including raincoats, trench coats, and jackets, combining classic American craftsmanship with modern weather-resistant materials to protect wearers in varying weather conditions.
Sources: London Fog official site
London Fog can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: London Fog official site
London Fog is known for its classic trench coats and weather-resistant outerwear, reflecting a long-standing heritage of American craftsmanship since 1965.
Sources: London Fog official site
London Fog is used by adults seeking stylish and functional outerwear for everyday wear in changing weather conditions.
Sources: London Fog official site
London Fog scores 45/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
London Fog has a limited AI-visibility profile at 45/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (55/100) and its weakest is trust (30/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #2,124,218 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify London Fog from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to London Fog: L'Officiel (79/100), Lock Laces (79/100), LOOKFANTASTIC (79/100), Loopy Mango (79/100).
A step up - brands to learn from: Zucchetti (81/100), Zizzi (81/100).
Category leader: Complex (97/100).
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